Marketing Madness Connected to EWA Non-Payments

It seems that affiliate and CPA network review site is in a bit of trouble, having been caught more than once being paid to remove negative reviews. However this time, it seems that their less than ethical actions have cost affiliates perhaps millions of dollars. While in the past its been suggested that AffPaying would moderate negative reviews for advertisers, their connection with EWA has been confirmed by a former employee of EWA.

The employee, who does not want to be named, confirmed personally that EWA had asked on numerous occasions that negative reviews be removed in the last year – especially when they had information about the company not paying their bills. While message board after message board was suggesting that EWA was about to collapse, for some reason all of the negative reviews for EWA were not showing up on This practice, according to the employee continued until the start of 2013, when EWA stopped advertising with Strangely enough there were posts all over the net that suggested this was happening as far back as 2011.

Strangely enough, this site was once approached by another company with the possibility of paying us as much as $10k for removing negative reviews, telling us that “” had no problem doing it, why wouldn’t we. YeahCPA is the worst rated company at Performance Marketing Insider, (YeahCPA Reviews here) yet at AffPaying seems to have tons of positive, one-line reviews that seem to come one after another. I personally was curious about this, and posted a negative review about YeahCPA, to have it never approved by the moderator, making it clear that negative reviews would never show up. Another person posted a negative review there, and on Performance Marketing Insider, and it only showed after she wrote the owner and threatened to expose the moderation on this website.

It’s clear there is a serious disconnect with and the reality of CPA Networks that advertise with them such as YeahCPA. At least they seem to have changed their address from what was at one time a week-to-week slum motel to a somewhat normal apartment building as their “Global HQ.”

Whatever you think about these companies, it’s deeply disturbing to learn that, a site that is supposed to protect affiliates from non-payment had been in collusion with EWA to hide their payment problems. If this was the case, not only is this unethical, but could be seen as possibly illegal if it helped to hide fraud against affiliates.

Is there a lesson to be learned here? As around about networks on the message boards and don’t trust reviews anywhere, including this website. While we try to remove obvious proxies and fraudulent reviews, there is nothing preventing someone with enough time on their hands to make it seem that a site is doing well. Ask networks you trust about other networks, and they will also often give you the real information about how the company behaves, what they do, and if they are actually paying their bills.

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Pace Lattin

Pace Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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  1. Can we just move on from all this non-sense and week after week posts on EWA. There are a lot more productive things to talk about than having to read this bathroom literature day in day out.

    This is nothing new with this review site or any of the other ones on the web and quite honestly if anyone ran with EWA based on solely the reviews from – then they deserve to lose any commissions they supposedly made.

    Pace – no offense, but I for one am tired of all the press you have been giving EWA and it’s cohorts – good or bad when there are so many other relevant topics that can be discussed.

    1. 1) The article is less about EWA than people just “trusting” any ‘ole network.
      2) Why aren’t you writing more articles then? 🙂

    2. You really believe that people that ran with EWA deserved not to get paid, because they check affpaying and saw no negative reviews? You actually believe that?

      Every affiliate deserves to get paid for legit traffic, no excuses. Especially the type of heist EWA pulled on affiliates. EWA was once a reputable network, it wasn’t some CPAgoat or BS network. EWA had history of paying.

      Sure, alot of us knew EWA was falling apart since 2011 and affpaying was removing reviews. EWA was hyped to death and any unsuspecting newbie (even non newbies) didn’t get paid when EWA knew they couldn’t pay out. Its actually sad he had to resort to defrauding affiliates, but its nothing new in this industry.

  2. That’s a pretty bad practice to promote yourself as some independent site and all along be getting paid by one of the companies you are reviewing. Reminds me of all the hosting review sites that are really just affiliate sites. Still not sure which hosting companies are good and which just pay the most in commissions for leads.

    1. Awesome post.

      The more this whole story is exposed from all angles the more it will be prevented from repeating itself.

      It’s easier to spot these companies’ behavior, practices and people – instead of blaming it on a single event and get stiffed by the next overnight name in the industry that is being run by the same people

  3. Pace,

    I wrote a negative review about Marketleverage on
    It never showed up.

    The problem ML isn’t replying to my questions. I can not reach my account and they saying I never had an account with them..
    1. they wired me money before
    2. they emailed me as a partner to me.
    3. I have some money I’ve earned

    Do you know someone from ML to connect or who atleast answer me what’s happened?

    1. Try reaching out to Claire at MarketLeverage.

      I worked there until 2010, and know that she was there as recently as this last holiday season.

      Claire Jordan
      Director, Business Development
      MarketLeverage Interactive Advertising, Inc.

      Good Luck!

      – Richard

  4. great article Pace

    you need to be given the proper recognition for pursuing this thing and not just letting it slide like everyone else. if we always let it slide it happens again. dont let in

    @RickyAhuja thank you for your ignorance and arrogance. Im so sorry this wasted your time and is bathroom literature. You have clearly shown how little you care about something thats impacted so many. Your not forced to read something like this and honestly come off as the trash of the space here.

    i only lost 200+ and its not a big deal but so many people lost money that they rely on. I guess when were all cool like you that means nothing. publishers make this space go round glad you show 0 regard to them. arrogant.

  5. Affpaying they collude with other ad networks to scam. Typically Cashmylinks. They blocked the comment notification cashmylinks scam. They blocked comments everyone informed cashmylink is deceptive advertising network. The proof of payment because they are self-created. A person living in the United States but have paypal account non U.S.

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