Murray Newlands had a bit of time in between beers at the Denver Affiliate Meetup, run by SmarterChaos, to speak to Matt Frary, the owner. He talks about how SmarterChaos focuses on Custom Acquisition through new methods. He talks about their newest client, Ellie, a site focused on fashion needs of the active woman — how they have created customer engagement quizes to get them involved with the site and how to sell them more things. It’s a very interesting interview that talks about everything about lead capturing, email marketing and working with brands that really want to develop a successful performance marketing strategy.
Most marketers have their eyes set on the same basic age group when it comes to targeting their advertising efforts, and college students generally fall smack in the middle of that demographic. Now, a majority of people are familiar with the college experience, having lived it at some level. Part of this college experience is a general lack of money, or at least a slight financial struggle throughout the duration of one’s college years. However, despite the money troubles those college students continue to face today, nearly every student on any college campus in the US can be seen carrying the newest and most exciting form of mobile technology, usually in the form of a [...]
Many have speculated that ad dollars would be shifting primarily toward mobile in the coming year, and for years after that. Focusing mostly on this, there are some out there who have neglected to consider how much growth social media still has in its near future. However, those out there who still have social media fresh on their minds are excited, and a recent article from eMarketer explains just how these marketers plan to treat social media in 2013. According to the company, 64 percent of advertisers have plans to further increase their social media ad budgets for the remainder of 2013.
In their article, eMarketer reports numbers coming from a study conducted by Digiday, [...]
Unless you’ve been living under a rock, the most exciting event is coming to the United States. The guys behind A4UExpo, the largest conferences in the world about Performance and Affiliate Marketing is coming to the US with the Performance Marketing Insights Event. They have been a conference focused on big business and networking with thought leaders in the space, those who make money and have real budgets. The conference is brought together by both A4UExpo and the Performance Marketing Association — assuring that the best of the best will be there. This is the next step of Affiliate and Performance Marketing, with brands like Hilton and Google presenting at the [...]