Year after year, Yahoo has not left marketers with much news for excitement, and revenues from the company have not really been as impressive as some would like to see. A rise in the company’s revenues has not been seen in about four years, and people have begun to lose hope for finding success in doing business with Yahoo. However, as just about everyone on the planet knows, Marissa Mayer recently took a seat as the leader of all that is Yahoo, and everyone saw good things coming for the company alongside her. According to Yahoo’s recent release of Q4 2012 and Full Year 2012 results, the assumption that Mayer would bring more success to the company was completely accurate.
After four years of waiting, we finally saw Yahoo’s revenue boost 2% since Q4 of 2011. Although the increase is not insanely huge, it is very impressive compared to the few years prior. The company’s revenue hit about $1.35 billion in Q4 of 2012, and for the full year Yahoo’s revenue hit $4.99 billion. So, it seems that Yahoo will not be losing its spot as a top internet company any time soon, as revenue increases once again.
However, the company’s profits slipped by 22% since Q4 of 2011, which is not good news for Yahoo. Profit for the quarter only reached $190 million, but there is good news in this for the company. Wall Street estimated a much lower number than Yahoo actually brought in in profit, therefore causing the company’s stock price to rise 4%.
The revenue was up 2% year-over-year at $1.35 billion for the fourth quarter and $4.99 billion for the 2012 year. Yahoo’s profits slipped by 22% year-over-year, showing $190 million for the final quarter. This did, however, beat Wall Street estimates, and Yahoo’s stock price is now up almost 4% in after-hours trading.
Yahoo’s relatively new CEO Marissa Mayer made the following statement for the release of these revenue results.
I’m proud of Yahoo!’s 2012 and fourth quarter results. In 2012, Yahoo! exhibited revenue growth for the first time in 4 years, with revenue up 2 percent year-over-year. During the quarter we made progress by growing our executive team, signing key partnerships including those with NBC Sports and CBS Television, and launching terrific mobile experiences for Yahoo! Mail and Flickr. At the same time, we achieved tremendous internal transformation in the culture, energy and execution of the Company.
Marketers can get excited about Yahoo’s search numbers, with the company showing an increase from Q4 2011 in paid clicks of about 11%. Also, the price-per-click decreased 2% in comparison to the quarter prior.
Certainly, Yahoo has been in a pretty large shadow for years now after Google’s complete domination, but the company still thrives. Marissa Mayer has clearly been doing some pretty diligent work since she took her seat as CEO, and the company’s numbers are looking up. We can probably expect good things to come in the future from Yahoo as they continue to grow.
