Today is the day that comes each year and allows people to take the time to look back at the year they are about to leave behind, and really appreciate some of the things that they have accomplished or simply recognize the things that need work. It is also a time to take these accomplishments and failures and make plans for the coming year with them in mind. For marketers, looking back at the year past can open eyes to some of the most useful information that can be found.
For 2012 in particular, what most marketers will see when they look back at the year is a burst activity in social and mobile marketing. However, since mobile is still quite young, and many marketers still have not put much energy into the platform, it seems that social marketing was the biggest hit for the year. Because of that fact, The SEO Company, a search engine optimization specialist organization, and NowSourcing, an infographic design company, have put together an infographic entitled “The State of Social Media 2012.” As one could guess, within the infographic we learn all of the highlights in social media, as they pertain to marketing for the year that ends today.
Arranged by month as they are in the graphic, allow me to pull some of the more important occurrences of the year, that had the biggest impact and will have the biggest influence in marketing for the year to come.
- January- Facebook Timeline became integrated into the majority of user profiles, and Pinterest was named the Best New Startup of 2011.
- February- A Mashable report finds that monthly, users spend an average of 3.3 minutes on Google Plus, while they spend an average of 7.5 hours on Facebook.
- March- Facebook Messenger begins to be widely used, and represents the first use of Facebook on desktop platforms that did not function within a browser setting.
- April- Facebook purchased Instagram for an overwhelming $1 billion and begins putting it in place as a popular tool for marketers. Facebook also begins syncing email addresses with Timelines.
- May- Facebook IPO opened at $38 per share. Predictions are made by Jim Spinello of rEvolution saying that all companies will go social.
- June- Google Plus’s reputation is hurt more by a report stating that 30% of users that make a public post never make a second one and Twitter is now seen as a better way for people to share things they have seen on TV.
- July- The volume of users on social media in the US grows from 88 billion to 121 billion users.
- August- Pinterest sharing grows, as 80% of pins on the network are repins, and Instagram beats out Twitter for daily active users.
- September- Facebook reaches its goal of 1 billion members on the network, and LinkedIn gains 175,000 new members per day, as of September 2012.
- October- Facebook stock prices fall, plumitting to $21.83 on the 3rd of the month.
- November- Instagram hits the desktop with new web profiles, and Barrack Obama’s victory is the most liked post on Facebook ever.
- December- The Pope is on Twitter and Gangnam Style is the most viewed video in YouTube history.
Take a look at the infographic for yourself to see everything great, and not so great, that took place with social media this year, and see what is most important to you.
The infographic can be found here.