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2013-01-30

This Facebook Feature Works Best

Advertising with Facebook allows marketers many options for placement as well as many ways to reach consumers in the online Facebook community. Constantly, the company releases new tools and techniques, so choosing the very best one can make for a bit of a confusing experience. However, according to a recent study, there is really only one form of Facebook marketing that brings marketers the results that they really want. With social marketing being such a huge industry these days, marketers need all the help they can get to make sure that their social efforts are at the best they can be. Therefore, this new study from Nanigans reveals where these marketers should be focusing their [...]

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2013-01-30

80% of Social Media Will Fail

In most cases, the majority of what you will find on the web regarding digital marketing news will contain tips, data, and good recommendations for marketers that have just begun or for those with years of experience. However, as we have all learned by now from a life of learning the news; not all news is good news. Today, Gartner has released some information based on predictions of their own that says that marketers may be in trouble when it comes to their social efforts. It seems that, from Gartner’s point of view, the social efforts that marketers and businesses are putting forth are not going to work quite so well in the near future.

The Gartner results, as they have been [...]

 
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2013-01-30

YouTube to Test Paid Subscriptions

There are plenty of places for marketers to look when they present interest in starting a video marketing campaign, but most commonly we see marketers turning to YouTube for video marketing solutions. This is mainly because the site sort of combines video marketing with social, and allows marketers to reach such a grand audience. However, what if in some way YouTube did something that decreased the amount of marketing that takes place on their video sharing network, such as revealing a way for users to get rid of ads all together? Well, although that will not be happening anytime in the near, or even distant future, YouTube is now trying out a new idea that could hurt marketers in a [...]

 
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2013-01-29

Google+ Doing Better than Thought?

In the realm of social media that is rapidly expanding across the World Wide Web, there is one thing that everyone thinks that they know for sure. The common belief around the web is that Google Plus is in no way the success that Google thought it would be. It has often been referred to as a “ghost town” and it is known for having a very small user base and very little potential for marketers. These are all the ideas that have been spread to marketers, and it has caused for very little interest to be put into Google Plus, compared to networks like Facebook or Twitter.  However, the truth seems to be just the opposite, according to a recent report from GlobalWebIndex, a multi-platform [...]

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