Yearly Archives: 2012

Specials

Tired of Low Conversion Rates in Email?

Typical conversion rates of 1% or 2% are only great for people with low standards. Highly successful and effective email marketing campaigns should be...

Robert Woodford - 2012-12-18

Specials

Facebook = Great Success During the Holidays

With some extensive research into Facebook, Kenshoo Social, a social marketing platform company, has found that Facebook is doing quite well as of Thanksgiving....

Pesach Lattin - 2012-12-18

Marketing Madness

Mobile Email Numbers High for “Cyber Week”

It seems that all types of digital marketing are being well-incorporated into mobile forms, and now marketers always have to consider desktop and mobile,...

Pesach Lattin - 2012-12-13

Marketing Madness

Adults on Mobile: Only 7% Can’t Be Targeted

One of the easiest ways to ensure that tireless advertising efforts actually become effective once released into the world is to pay close attention...

Pesach Lattin - 2012-12-13

Marketing Madness

Twitter Creates Its Own Instagram

It seems that Twitter and Instagram are still at it, and yesterday Twitter made the most recent move in the break-up. Since Instagram, owned...

Pesach Lattin - 2012-12-13

Specials

77% of Video Advertisers Won’t Make the Switch From TV

Although they now have a huge competitor, TV ads will not be going away in the near future. Most brands and companies still use...

Pesach Lattin - 2012-12-13

Specials

Give To Charity = Better Results

There are plenty of good ways for brands today to engage internet users and try to get them to become customers of the brand....

Pesach Lattin - 2012-12-13

Marketing Madness

Google Chairman Eric Schmidt Says Android is Definitely King in Smartphone Market

There has been a lot of questioning about who is really the King in the battle between Apple and Android as of right now....

Pesach Lattin - 2012-12-13

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Adtech2024-04-19

Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town

Netflix is slapping the streaming world around, reigning supreme like a binge-watching overlord and making corporate boardrooms and basement...

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CTV/OTT Streaming2024-04-19

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At...

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Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot

As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or...

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CTV/OTT Streaming2024-04-19

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