Friday, March 29, 2024

Monthly Archives: December, 2012

Tired of Low Conversion Rates in Email?

Typical conversion rates of 1% or 2% are only great for people with low standards. Highly successful and effective email marketing campaigns should be...

Facebook = Great Success During the Holidays

With some extensive research into Facebook, Kenshoo Social, a social marketing platform company, has found that Facebook is doing quite well as of Thanksgiving....

Mobile Email Numbers High for “Cyber Week”

It seems that all types of digital marketing are being well-incorporated into mobile forms, and now marketers always have to consider desktop and mobile,...

Adults on Mobile: Only 7% Can’t Be Targeted

One of the easiest ways to ensure that tireless advertising efforts actually become effective once released into the world is to pay close attention...

Twitter Creates Its Own Instagram

It seems that Twitter and Instagram are still at it, and yesterday Twitter made the most recent move in the break-up. Since Instagram, owned...

77% of Video Advertisers Won’t Make the Switch From TV

Although they now have a huge competitor, TV ads will not be going away in the near future. Most brands and companies still use...

Give To Charity = Better Results

There are plenty of good ways for brands today to engage internet users and try to get them to become customers of the brand....

Google Chairman Eric Schmidt Says Android is Definitely King in Smartphone Market

There has been a lot of questioning about who is really the King in the battle between Apple and Android as of right now....

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Swipe Right for Democracy: The High-Wire Act of Digital Political Campaigning

Guess what digital warriors and keyboard pundits? We're not in Kansas—or any analog equivalent—any longer. The political arena of...
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Cunningham’s Crusade, Zaneis’s Rebuttal: The Ad World’s Duel Over Deception

Sean Cunningham, assuming the role of the digital advertising world's chief provocateur, has decidedly thrown down the gauntlet, igniting...

Netflix and No Chill: Why Gen Z Prefers Their Content With a Side of Chat

As we navigate the swiftly changing currents of the media landscape, it's clear that a revolution is underway, one...

Must read

Swipe Right for Democracy: The High-Wire Act of Digital Political Campaigning

Guess what digital warriors and keyboard pundits? We're not...

Netflix and No Chill: Why Gen Z Prefers Their Content With a Side of Chat

As we navigate the swiftly changing currents of the...