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Monthly Archives: November, 2012

Need to Evaluate an Affiliate Program? Use a Tier Analysis

Marketing managers usually have a pretty good gut feel for their program costs. When it comes to affiliate, it is not uncommon for them...

Did You Know There is a Email Marketing Exchange?

Murray Newlands speaks with Lynn Dalsing of ividence about their email marketing exchange platform. Founded in Paris originally, the ividence platform is a disruptive...

Turning $10M to $129M With Facebook, But How?

Facebook is a name that comes with a heavy load of controversy attached to it, as advertisers do not seem to know what opinions...

IBM Brings Social Back to the Basics

Out of nowhere, IBM has been releasing marketing insight and news in what seems like a constant stream, and today they have released a...

Facebook Device Targeting Sees Best Results with iPod Touch

Mobile marketing has always showed a strong focus on devices that everyone in the world is constantly raving about. Tablets and smartphones today have...

Amazon Takes a Page From the Social Media Book to Help Brand Partners

With online shopping becoming as popular as it has, there is no debating the immense traffic that Amazon.com receives on a daily basis. Thousands...

MediaWhiz Grows Fast with Click-To-Call

MediaWhiz, a leading integrated digital media agency, today released results from the first six months of managing clients’ click-to-call campaigns in partnership with RingRevenue....

Cutting Edge Offers Closes

Cutting Edge Offers, the CPA Network once known as the BizOpp Network, has announced their closing effective immediately.  This comes several months after the...

Latest news

Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town

Netflix is slapping the streaming world around, reigning supreme like a binge-watching overlord and making corporate boardrooms and basement...
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Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At...

Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot

As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or...

Must read

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars,...

Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Welcome to the murky depths of programmatic advertising, where...