Marketing managers usually have a pretty good gut feel for their program costs. When it comes to affiliate, it is not uncommon for them to believe that their program is underperforming.
Many believe that the overall cost of their affiliate program is too high, and that this cost is being driven in part by an inappropriate commission structure that values lower-quality affiliates, such as coupon sites, loyalty sites and toolbar sites, just as highly as content-based and other high-quality sites that drive high percentages of new customers. It can be difficult, however, for marketing managers to pinpoint where the costs really are too high and where they are appropriate. It’s [...]
Murray Newlands speaks with Lynn Dalsing of ividence about their email marketing exchange platform. Founded in Paris originally, the ividence platform is a disruptive technology that transforms the email acquisition market’s traditional practices, bringing to email what is available in the Display and Search markets. The 100% automated and transparent platform matches offers to records based on bid, performance and end-users’ behavior, resulting in fewer emails sent, improved ROI for Advertisers and increased revenue for list owners. ividence has offices in Paris, San Francisco and New York.
Facebook is a name that comes with a heavy load of controversy attached to it, as advertisers do not seem to know what opinions to believe. Some say that Facebook is their most successful marketing platform, making up a huge chunk of their efforts. All the while, there are others that still doubt the success that Facebook brings about and that have not seen the success that they were expecting from the company. Of course, Facebook knows well of all of these doubts and they are partially responsible for many of the recent updates to Facebook’s advertising offerings. Now, the company’s Global Marketing Solutions VP, Carolyn Everson has spoken out to disprove these doubts and to make an [...]
Out of nowhere, IBM has been releasing marketing insight and news in what seems like a constant stream, and today they have released a report that may help marketers with their social marketing efforts. The report is called “The Business of Social Business” and it details some of the basics of social media marketing and what marketers can do to better make use of the medium. What may seem strange about the report is that it covers the basics, things that many marketers may already know about social media marketing. However, social has taken a beating from many marketers who have not seen too much success using it, and the criticism may be a bit unfair. It may be the marketers who are [...]