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Clickless Tracking Will Change the Industry

According to Greg Shepard of AffiliateTraction, “Clickless” tracking is must technology that will allow affiliate marketing to grow into social media in new ways. He sits down with Murray Newlands and talks about how this allows more affiliates to be involved in viral based social media where word of mouth may benefit a merchant, but consumers may not click on an advertisement. He also talks about his sponsorship of the Performance Marketing Insights conference, what countries are hot right now and what affiliates should be paying attention to.

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Murray Newlands

Murray Newlands is a reporter with PMI-TV. Before that he was an affiliate marketer in England, trying his hand at making money online. Now he interviews people who make money online for a living!

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  1. How is this different from VTC/attribution tracking utilized by virtually every adserver in the display/rich media space? I realize this might be a new concept to the performance world but check out thinks like the mediaplex lifetime sales funnel, view-through is old news.

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