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2012-10-28

Acquinity Shutting Down Email Submit Offers

Acquinity Interactive, has started calling partners telling them that they are immediately shutting down all “promotional” type offers, often called e-mail and zip submit offers. This comes as a surprise to many people, as they were seen as the leaders in the space for many years – and because of that, people were talking this past week about what prompted them to make this seemingly sudden change.

PMI had the opportunity to speak with Garry Jonas, the CEO and Co-Founder of Acquinity and former CEO of ModernAd Media, LLC, and he was able to clarify the situation. Despite all the rumors, according to him, since he started Acquinity in 2011, they have been in process of leaving [...]

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2012-10-28

Mobile Marketing’s Dirty Hidden Secret

Everyone is talking about the response rate on mobile, how its so huge, so target, how mobile advertising is already working so well. I’m not going to be dumb enough to disagree with that, mobile is the wave of the future and anyone who gets into the space early (even now) has a huge advantage over those even a year from now. However, there is a dirty little secret that Mobile Networks don’t want you to know: that their ads don’t work as well as they claim, and maybe they’ve known this all along and are hiding this data.

A new study by GoldSpot Media claims that almost 50% of all clicks on static mobile ads are actually “fat finger” clicks. These aren’t just clicks from those [...]

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2012-10-28

SEO Needs to Die

Despite what you’ve heard over the course of numerous Google updates, SEO isn’t dead – not even close.  That’s not to say someone doesn’t need to come along and put a bullet in its nerdy little head and end its existence.

SEO Isn’t Dead

Search Engine Optimization (SEO) has always been about Content, Site Architecture, and Inbound Links.  Those three things make up the heart of SEO work and they haven’t changed a bit in the 17-plus years I’ve been doing SEO for the companies I’ve worked for and the clients I’ve billed. What has changed is the ability of the low-end of the profession’s gene pool, the so-called “Black Hats,” to game the system.

Black Hat SEOs are [...]

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2012-10-28

FTC Gives HP a Pass for Endorsement Guideline Violations

Earlier this month, Hewlett-Packard and its public relations company received a pass from the Federal Trade Commission for allegedly providing bloggers with $50 gift certificates for themselves and $50 gift cards for their readers in exchange for positive reviews regarding the company’s “Inkology” product.

The Guides Concerning the Use of Endorsements and Testimonials in Advertising are applicable to promotions and advertising, including social media, in which consumers or celebrities are given inducements to provide endorsements of products and services.

Specifically, the Guides require disclosure of a material connection [...]

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