Andy Dhanik, the Client Services Director for engage:BDR talks to Murray Newlands about how affiliates and marketers can best use engage:BDR and what exactly their platform does. Their RTB platform has allowed marketers to optimize campaigns and scale campaigns to new levels. Because of this, enagage:BDR has become one of the sweetheart companies in our industry for media buyers. This interview is a MUST watch if you are a media buyer and want to learn about this growing technology. Zac Johnson said of engage:BDR, “With the limitations in advertising through other self serve ad platforms being offered by social networking sites like MySpace, Facebook and Plenty of Fish…much needed edge to marketers who are looking to massively expand their online and mobile reach.”
