Performance Marketing Association Director Rebecca Madigan speaks with Murray Newlands about the Performance Marketing Association (PMA), and the goals of the PMA. According to her, over 76,000 affiliates have had their businesses destroyed by new legislation that hasbeen passed in various states. Great interview with a leader in our industry, and how to get involved with the PMA and help grow the industry.
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How much time have you spent Facebooking today? Twittering? Texting? Answering personal e-mail? If your social media habits mimic those of most Americans, you’ve probably spent a solid chunk of time catching up with mom, setting weekend plans, and perusing your high school soul mate’s Facebook page. In fact, the Mobile Mindset Study, conducted by security app creator Lookout Mobile Security, revealed that 58% of all U.S. smartphone users check their phones at least once an hour. At least.
Now, answer me this: How much time have your spent cultivating your relationship with your affiliates today? [Cue crickets]
Perhaps you’re wondering, “Why do I need to communicate with [...]
It’s a known fact that real success comes easy to those who happen to be an authority. Getting more leads, sales and growing your online business boils down how comfortable people are calling you an “expert”. Because that’s when they trust you with their money.
By making your website an authority, you will be able to stand out of the crowd. Being an authority not only impresses people, but also Google. And every online marketer knows the importance of traffic that comes from the big G.
So the question that comes up here is, how do you really become an authority within your own niche? What can you do to get more and more people to trust you?
Given below are a few [...]
Social media has proven time and time again to be a successful platform for almost any type of advertising. To advertise where the people are is wise, and social media brings all consumers to a choice few networks. In the cases of business-to-business marketing and business-to-consumer marketing, social media has been a very successful platform. I found out just how well social media has worked for B2B and B2C today while browsing eMarketer. An article of theirs reports information from a study performed by WebMarketing123, a marketing firm that specializes in digital advertisement. Their study shows information regarding the performance of social media marketing campaigns for both [...]