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2012-08-31

Google Announces Latest Improvement to Google Analytics

Just one of the countless ways that Google helps marketers in their daily tasks is with Google Analytics. Google’s online analytic software has given marketers a valuable tool in researching reports and results that affect their most important decisions day in and day out. The problem that many marketers have with it however is the confusion of navigating various reports and data in a timely, organized manner. It is something that Google Analytics has never really been exceptional with, which is why they have announced the release of what they are calling Shortcuts. This feature is a new addition to Google Analytics that will make it a bit more user friendly.

In their blog [...]

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2012-08-31

Which Social Media Networks are Better for B2B and B2C?

All social media is good for marketers, but each medium is beneficial for its own reasons. Each social media network allows for marketers to reach a different user base and each one allows for different types of marketing. It all depends on what kind of users are using the networks, be they everyday consumers or business executives. On that note, a survey shows the differences in success of certain networks regarding business-to-consumer and business-to-business sales and leads. The results are in no way surprising, but they may show you that you are definitely focusing your marketing efforts in the right direction.

In a study performed by WebMarketing123, entitled, “2012 [...]

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2012-08-31

Is Dan Balsam Hero or Villain?

Many people believe Daniel Balsam is a hero. With the never ending amount of spam out there, with spammers getting more and more creative, he represents a new breed of techno-geek armed with legal briefs. He’s an unassuming guy, graying hair and you’d never know from looking at him that he was a “hero” to many. Still, he’s found himself labeled a crusader as he’s been involved with taking on bulk-email marketers from Scott Richter to the mega-adult empire AdultFriender (aka Penthouse aka Various Inc.) Most people outside the industry see this as a good thing, but then again with much of the industry somewhat dependent on spamming, many see him as a villain who is just gaming the [...]

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2012-08-30

Twitter Lowers Bid to One Cent Plus Adds Interest Based Targeting

Twitter did big things for their advertising name when they released Promoted Tweets and Promoted Accounts, allowing for Twitter to effectively be used for marketing purposes. As any company that is new in advertising will do, Twitter has announced some new improvements to their marketing opportunities. Twitter has announced that they will now be allowing marketers to target Twitter users based on interest with their Promoted Tweets and Accounts. In addition to this new opportunity for Twitter marketers, the company has lowered the minimum bid for their ad bidding system to one cent, making their advertising prices pretty attractive. Twitter seems to be making all the right moves [...]

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Karl Steinborn Death
 
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What is Performance Marketing?