For some unknown reason Apple has started new advertising, that has gone a bit viral, that promotes Apple users as, well… slightly inept. If you’ve missed these ads, they show Apple Employees helping consumers with a variety of issues at all times of the day. The ads seemingly imply that if you own a Mac, or really into Apple, you are more than slightly unable to handle normal tasks. The ad below is actually a bit on the creepy side and can be read as either stupid man needs help or stalker follows teenage boy home to wake him up in the middle of the night. Whatever you take of the ads, you have to wonder if Steve Jobs would have ever approved these ads, as they don’t seem to imply innovation. Apple went from “Think Different” to “Think Less” in a decade?
Pace Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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