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2012-07-31

Neverblue Bought by GlobalWide Media

Neverblue has lucked out, with GlobalWide Media purchasing the company today for a currently unknown amount. Neverblue had been on the auction block until today, as part of the bankruptcy proceedings of its parent company, V2V (Velo) Holdings.  While most of the industry said that Neverblue would most likely be bought and easily survive the bankruptcy, many publishers stopped working with Neverblue after several issues arose — including bounced checks and rumors that employees were leaving. With this purchase by GlobalWide Media, it gives new hope for the company and its affiliates that the company will not only remain but likely thrive.

“We are excited to enhance [...]

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2012-07-31

Facebook’s BS Bots Come to Light?

I don’t know why I’ve been making Facebook out to be some angelic, internet superhero that could accomplish anything that advertisers need. According to a story by Limited Pressing, a small ecommerce company, Facebook is anything but honest to their advertisers, or at least this one in particular. Apparently, Facebook has not been so clean cut about their advertising methods, and their negotiating skills need a bit of work too. Based on this story, my opinion of Facebook is totally shot, now knowing what they truly do behind the scenes of their bullshit blog posts.

Limited Pressing is a company that was gave Facebook advertising a try, as they thought, with such a popular [...]

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2012-07-31

Google Acquires Facebook Marketing Platform?

Even though Google+ has been improving more each day that passes, Google is known as being a little bit behind in the line of social marketing. We know that, and so do they, which is why they’ve been focusing on their social marketing strategies. It’s the reason for Google+’s sudden boosts and Google knows that its social competitors are only going to be improving as well. Google has had success in the past acquiring companies that work with competitors, and things usually work out in that way. Well, today they’ve announced their acquisition of a company that will help them out in social marketing as well as have an advantage on competitors.

Wildfire is a social marketing [...]

 
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2012-07-31

Android’s Market Share Drops

From what I’ve been hearing lately, I was under the impression that Android has been a better option for advertisers than iOS in recent months. All of the reports on mobile marketing that have compared the two have commented on how much better Android is for advertisers, and how CTRs on Android platforms often prove to be significantly better. People have been more excited about Android than ever lately, but now there is news that shows Android as being a bit worse off than marketers may believe. Then again, there are a lot of people out there who could have seen this coming from a mile away.

According to Strategy Analytics, as reported by Virtual-Strategy Magazine, Android [...]

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