Running an SEO campaign is not just about getting your website or blog ranked. If you truly want to leverage search engines for targeted traffic, you need to look beyond. You have to add more to your marketing mixture so that you get a bigger, more relevant response.
Press releases can be a great addition to your SEO campaign because they not only help you get the word out, but also attract high quality backlinks from relevant blogs and news sites. This in turn gives you more exposure and access to more organic search traffic.
So when you’re writing a press release for SEO purposes, here are a few things that you need to keep in mind to make it a success:
Have Something Worthy to Announce
The idea of doing a press release is to have something newsworthy to announce. If you want press releases to add more power to your SEO campaign then see to it that they are high quality and timely. But then again, creating a story idea for professional press release isn’t that difficult. As long as you are able to experiment with various topics and have value to offer in your release, it will work.
You don’t always have to have a big internal news to announce. You can create a story about how your online business has achieved success where you share relevant tips. Or you can do some timely market research and share it in your press release.
There are two factors that you should be focusing on: freshness of the story and the value it provides. This ensures that you not only get ranked for relevant keywords, but also attract the right kind of links.
Use Keyword Rich Anchor Text
The last thing you want is to make your press release seem like some kind of a self-promotional piece of content loaded with keyword links back to your site. You should restrict the number of keyword links you use in the press release.
Overdoing on the keyword rich anchor text can actually backfire so you have to be careful when using it. Also, targeting keywords that are too broad or too narrow is not what you should be aiming for. Instead go for keywords that are the most important to your SEO campaign. Branded keywords can work well when it comes to press releases.
Optimize the Content for Your Audience
Whether you’re using press releases in your SEO campaign or not, the fact that they are news announcements doesn’t change. So one of your main priorities should be to focus on creating rich content that is relevant to your online business. This ensures that your release is perfectly optimized for your target audience.
Every single press release you write should include:
- Your organization’s name
- Your geographical location
- Your contact phone number and email address
Since you’re writing your press release for the web, don’t make it too long. Make it somewhere around 500-600 words. Also, don’t forget to include a “boilerplate” at the end of it.
Have you used press releases in your SEO campaign? If yes, then please share your experience in the comments below.