Since the infamous Panda update, and now the Penguin attack, all sorts of marketers are running scared worried another animal-inspired update will come out and eat them. Well, if you didn’t know, Matt “Alligator” Cutts is the Chief C*ck Blocker at Google, and his job is to make sure nothing gets past Google’s quality filters. This is a good thing, because it ensures that real content is showing first, right? Either way, doesn’t mean we can’t poke some fun at him. From the Google folks at Sam Applegate comes this … umm… informative video on how to Rank #1 on Google, always. Really. No, Really.
Pace Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.