Cake Marketing, the Software-as-a-Service (SaaS), announced that an Inc. 5000 and Direct Marketing News top Digital Marketing Agency, Direct Agents, is switching to the Cake Marketing tracking platform. Direct Agents is a top digital marketing agency that continues to gain market share across the Finance, Insurance, Consumer Services, Retail and Market Research verticals, by providing brand advertisers with customized performance-based marketing services and helping clients acquire new customers online. Working directly with globally recognized brands, Direct Agents made the switch to Cake Marketing for their accurate, scalable, and trusted software solution. The partnership with Cake Marketing enables the seamless management of business operations, from click to conversion, to enhance the performance of their marketing relationships with advertisers.
According to the SMB Spending Forecast by BIA/Kelsey, small and medium sized businesses will increase spending on performance-based commerce and transaction platforms from $1.7 billion in 2010 to $4.6 billion by 2015. Online marketers have an increasing need for a tracking and analytics platform that can power small and large scale business models and, as a result, have invested more resources into the tracking infrastructure for their businesses. Cake Marketing is fulfilling this demand for online marketers looking to outsource their tracking platform by providing them a scalable and accurate solution.
“As the Agency of Record for large scale brands and advertisers, it is imperative that we have a trusted infrastructure with real-time analytics, server uptime guarantees and superior customer support to uphold the Direct Agents reputation and further solidify our leading position in the industry,” said Josh Boaz, Managing Director and Co-founder of Direct Agents.
Direct Agents had previously used another platform to track its online campaigns; however with their move into the mobile marketing space, the firm needed a platform that could seamlessly track web-based and mobile campaigns simultaneously. The Cake Marketing platform tracks in Apps and Pay Per Installs for all mobile marketing campaigns, thus providing Direct Agents with the necessary tools to manage their mobile marketing initiatives and aggressively expand into this new channel.
“With Direct Agents working across multiple verticals, traffic distribution channels and with both domestic and international clients, the partnership proves the flexibility of the Cake Marketing platform to handle customized business models. The ability to make the platform work for custom businesses has helped Cake Marketing gain significant market share among online marketers and leading advertisers,” said Jeff McCollum, President of Cake Marketing.
As the Cake Marketing platform continues to gain significant recognition, management has increased its investment in its hosting infrastructure. The Cake Marketing platform is available to online marketers through a monthly license and usage fee and can power any business with ease, accuracy and precision.
