Performance Marketing Insider has learned that ClickBooth, the mega-CPA network, has signed an agreement with Cake Marketing to become their affiliate CPA tracking system. They are currently being run on DirectTrack, owned by Digital River, and have been almost since their inception.
We reached out to ClickBooth for comment and a spokesperson told us that this was part of a 2-3 year process in which they considered all solutions. They commented that, “In our performance tests with Cake over the past 6 months they have been able to handle the billions of impressions and hundreds of millions of clicks we have thrown at them to test our current scale as the leading CPA network in the space.”
This comes at an unfortunate time, on the first day of ADTECH, the premiere conference for interactive advertising and marketing. Just a little over a month ago, DirectTrack suffered a massive outage, and that news become the buzz during LeadsCon. This will definitely raise a lot of questions about DirectTracks ability to compete in the marketplace that is now crowded by newer companies such as LinkTrust, HasOffers, Effectus, Cake and HitPath – all which are perceived to have more updated technology than the decade-plus old DirectTrack system.
Update: After this was published, Cake issued the following press release
NEWPORT BEACH, CA, Apr 02, 2012 (MARKETWIRE via COMTEX) — Cake Marketing, the Software as a Service (SaaS) division of Accelerize New Media, Inc. ACLZ 0.00% , announced its partnership with Clickbooth, a leading performance based network and winner of the Inc. Magazine Top 500 Fastest Growing Companies in Marketing and Advertising in 2009. The Cake Marketing platform will power Clickbooth’s CPA network operations, and provide advertisers and publishers a dynamic, reliable and innovative solution within the performance based marketing space. Cake Marketing is a robust platform designed to support the analytics, tracking and management of affiliate marketing companies, and evaluate the performance of marketing relationships to better optimize traffic and increase profits within the advertising funnel. As the largest global affiliate network, Clickbooth’s partnership with Cake Marketing validates the years of development, testing and usage of the Cake Marketing platform in the marketplace. Collaborating with large-scale brands, advertisers and leading affiliate networks, Cake Marketing has quickly become an industry leader within the tracking space.
With servers in multiple locations providing fully replicated and trusted network uptime, the Cake Marketing platform will manage Clickbooth’s entire CPA network from click to conversion with precision and real-time reporting. In addition to providing the tracking infrastructure, Cake Marketing makes their 24/7 phone, email, and ticket support a top priority for clients.
“Partnering with Clickbooth is a groundbreaking and exciting time as we have the opportunity to work with a company that will take full advantage of the major investment we have made in our platform’s infrastructure to support a global enterprise network,” said Jeff McCollum, President of Cake Marketing. With its continued innovation and tracking capabilities, Cake Marketing is gaining considerable market share within the performance advertising space and steadily adding new clients.
Cake Marketing’s patent pending technology offers affiliates and marketers a flexible yet powerful solution allowing for custom features and innovative ideas to increase productivity and improve the life cycle of online campaigns.
“After evaluating competing platforms and entertaining the idea of building a proprietary platform, we were extremely impressed with what the Cake Marketing tracking technology could do for our company as we continue to grow and enhance our global traffic with speed and efficiency,” said John Lemp,” CEO of Clickbooth.
In addition to providing the tracking and analytics for Clickbooth’s web-based campaigns, the Cake Marketing platform will also provide the tracking tools allowing advertisers to offer mobile installs and actions within an app. With this robust functionality, Clickbooth can now take advantage of Mobile Marketing, the fastest growing segment of Performance Based Marketing, thus opening up multiple streams of revenue for Clickbooth and their affiliates.
Cake Marketing is sponsoring the Clickbooth party at Adtech San Francisco April 3rd and Clickbooth will be exhibiting at booth #1509 April 3rd-4th.