If you run a website or blog then you need to do proper keyword research, there’s no other way around it. The reason why most webmasters and bloggers tend to lack at effective keyword research is because they make the whole process too complicated.
The more simplified your keyword research is, the smarter your approach becomes. This not only saves you time, but also gives you better long term results.
The following article talks about 5 ways to simplify your keyword research and take it to the next level – without going for the mundane route …
#1: Go Beyond the “1 Ranking” Mentality
A lot of online marketers have this misconception that if you can’t get ranked at the top position in Google, any other position would be basically worthless. However, this isn’t true because ranking anywhere on the first page will bring you traffic. The number of visitors you receive will be a percentage of the the total search queries performed for that keyword.
Aiming for a high click through rate always make sense when you’re doing SEO. But your site’s position on the SERPs is just one of the many factors that influence the CTR. So if you are able to get on the first page for your targeted keyword then it’s worth putting in the effort.
#2: Use Internal Search Data
Pulling great keyword ideas can be also done by using your internal search data. Your website probably contains keyword data which can prove to be pure goldmine.
If you’ve been using Google Analytics on your website, you can easily find targeted keywords that are not only popular, but also highly relevant to your niche.
#3: Evaluate Your Keyword Data with Google Insights for Search
When you have raw data in hand about the keywords that you want to target, it’s always a good idea to benchmark the data with Google Insights. In other words, compare your keyword data using Google Insights with another term that you know is relevant and popular.
For instance, let’s say you come across a targeted keyword that is getting 40,000 visitors a month. You can compare this specific keyword in Google Insights with another term to determine which is one of them is on the rise, and which one is on the decline.
#4: Leverage Social Media Monitoring
By doing some social media research and monitoring, you can come across interesting keywords that you can use in your campaign.
You can easily come to know what exactly people are talking and communicating using social media. Tapping into their ideas can lead to some powerful keyword discovery that will go a long way in helping you go after the right keyword phrases.
There are a number of paid and free social media monitoring software tools out there that you can use for this purpose.
#5: See to It that You’re Signed Into Your Google Account
One of the common mistakes that people they use the Google Keyword Tool, without being signed into their Google account.
But what difference does it make anyway?
When you pull keyword data from the Google Keyword Tool without being logged in, the results you get are fairly limited. Taking care of this one simple thing can make your keyword research much more fruitful.
How do you conduct your keyword research? Please do share your tips and ideas in the comments section below!