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2012-04-30

(Video) Marketer’s Guide to Pinterest

All eyes are on Pinterest, the social network that lets users collect and share images found on the Web by “pinning” them on virtual pinboards. The images span a variety of categories, from fashion, crafts, cooking, décor, fitness, and more. Users can follow the pinboards of friends and brands for inspiration and “repin” the images onto their own pinboards. Today, Pinterest is quickly becoming the fastest-growing social media site based on its huge popularity with women, as well as its unlimited potential as a marketing tool for businesses. “Pins” help companies promote their products, develop their brand personalities, drive tremendous referral [...]

 
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2012-04-29

Study: Facebook Likes Are Junk

Another Study has questioned the value of Facebook likes. According to Dr. Tina McCorkindale, a professor from Appalachian State University, likes mean almost nothing for almost no one. The study she conducted found 75% of  those between 18-29, which are the core group of Facebook users never go back to a facebook page that they “like.”

 In public relations, one of the basics of what we do is build relationships to hopefully get individuals to engage in some sort of behavior. It’s clear that the 18- to 29-year-olds are not as invested in an organization as the organization may think they are when they click the ‘like’ button or click ‘follow.’ It’s fairly consistent in the [...]

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2012-04-29

Google Ads Email Marketing Inside Adwords?

Crazy stuff happening with Google Adwords: they have added the ability to do opt-in emails inside of the adwords advertisement.  This is some pretty cool stuff, and really expands the ability to immediately interact with users and I honestly think provides a whole new opportunity for affiliates.

Google has really tried to keep affiliates from promoting offers, but this way affiliates can drive targeted users to email lists immediately, in theory auto-respond them and then build lists. I’m not sure of the details, as its right now only available for GMAIL users, but it seems like it could be a lot more.

 

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2012-04-29

(PMI-TV) How to Monetize Product Reviews

Product Review Tips: Performance Marketing Insider TV Host and Executive Editor Murray Newlands interviews Justin Germino of Dragon Blogger. Justin gives some great tips on how to review products, such as what products to review, how to get free products from companies, and how to monetize your reviews. Find out MORE in the video!

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