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Pinterest Bigger Than Twitter When it Counts.

It’s official, Pinterest is really taking over the world. Despite being less than two year old, Pinterest is becoming one of the top sources for referral traffic. Finding from Shareaholic show that Pinterest now has 1.05% of all referral traffic on the web, while Twitter Holds .82%, even though twitter is significantly bigger.

This conclusion comes from the analytics of over 200,000 publishers that reach 270 million unique visitors each month and recorded where they were getting traffic from when posting referral links.

What is also more interesting is that Pinterest creates more traffic for people than Google Plus, LinkedIn and YouTube Combined.

While Twitter is still trying to figure how they can effectively monetize all those users, Pinterest on the other hand is great increasing in size, according to Alexa.

What makes this Alexa chart really interesting is that while Pinterest has already outpaced Twitter in referrals, it’s only 1/5th the size of twitter on a good day. I can only imagine that when it grows larger, how much traffic it will create for those that can effectively use it. Of course, if Twitter set any example, as the more people get on a product, the ratio of junk to usable messaging vastly decreases.

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Pace Lattin

Pace Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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12 Comments

  1. Yep! I love Pinterest! 😀 There are sites now that are copying their sites. good luck for their competitors. 😀

  2. The biggest concern for me is as a user of Pinterest according to their TOS I am assuming all legal liability for any images that I pin, that I have clear and unequivocal authorization to pin the images and that as a user I also assume the liability to defend Pinterest’s ‘interest’s if they are sued.

    Pinterest users are not just posting thumbnail images, they are in-fact posting entire images which is apparently ruffling the feathers of more than a few copyright holders.

  3. I definitely think we’re just seeing the beginning of Pinterest’s influence on web traffic. The fact that it is visual images makes it more appealing to people – as they say, a picture speaks a thousand words. I’d be very interested in seeing how marketers use Pinterest to their advantage, especially case studies.

  4. pinterest is a growing network and i have been keeping an eye on its growth
    great site in my opinion

    also, on the chart above, its interesting looking at twitters fluctuations ..is that weekends or something?

  5. I already put “pin it” button on my site, but didn’t make my account there yet. It’s time to start testing this new source of traffic before it get’s too heavy when everyone starts using it :). Anyway, nice post kuz i was planning to write one on my blog too about pinterest 😉

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