Thanks to the ongoing social media domination, Internet marketing is no longer what it used to be. Most of the small and big web businesses know for a fact that the era of web 1.0 has ended for good. If they have to survive today, they need to be a part of the social web.
Facebook, the biggest social media site out there, is actually leading this online revolution. This is why you find every single online business striving to create a Facebook page that delivers real value.
However, the problem is, most of them are not even focusing on proper search engine optimization for their Facebook page. Putting in strong effort to push your website up the search engine ladder is not enough, you also need to effectively optimize your Facebook page to get organic search traffic coming in.
Factor # 1: Naming it Right
One of the biggest advantage that you have with Facebook pages is that you are in control of your page. This is something that you should leverage to the maximum.
An important part of optimizing your Facebook page is how you name it. You not only want to get the search engines to rank your page, but also have your target audience identify with you.
Make sure you’ve put in enough thought into giving your page the right name, which should be short and to the point. Besides that, you should also choose a proper name for your custom/vanity URL.
Also, search engines generally give emphasis to titles because they see them in Heading 1. So it’s important that you craft the title of your page and tabs carefully, while making sure you’re using your main keyword in the vanity URL.
Your objective here is to be found by your target audience through the major search engines like Google, Yahoo! and Bing. When you optimize your page for the right keyword phrases, the chances of getting higher organic traffic goes up.
Also, keep in mind that once you’ve picked up the name for your page and for the vanity URL, be consistent and stick to it.
Factor # 2: Correct Usage of SEO Rich Content
If you want the search engines to take notice of your Facebook page, then you need to give them what they’re looking for. In other words, use SEO focused content in the right places to make it easy for the SE spiders to find it.
If you’re planning to use images in your welcome tab, then be well-aware that any SEO rich text put within an image cannot be indexed. Search engines are unable to parse images and read the text inside them. You should instead put your SEO rich content in the ‘Info’ and ‘About’ tabs.
Always keep in mind that Facebook is a social site. Therefor, you should keep your SEO rich text toned down and not go overboard with it. While it’s necessary to include your main keywords in it, you should also see to it that you’re writing for people and not the search engines.
Remember, getting your page ranked is not the only thing – it’s also important to connect with your fans.
What SEO tactics do you use to optimize your Facebook page? Do share your ideas in the comments section below.