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2012-03-31

3 Tips to Leverage Pinterest for Marketing

The Pinterest craze is spreading across the web like wildfire, and there’s no stopping to it. The site is on its way to social media domination. However, online marketers are still trying hard to figure out how Pinterest can be used to get the word out about their product, get some targeted leads or just some relevant exposure.

Integrating Pinterest into your marketing mix shouldn’t be hard, as long as you know what you want to achieve from it. The following article delves into 3 unique tips to help you get the most out of Pinterest in terms of marketing that gives results:

1) Have a Plan Up Your Sleeves

There’s not much that can happen without a plan, and the [...]

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2012-03-30

Plenty of Fish Sued for Photo of Dead Soldier

Last month Plenty of Fish, POF was sued for using a dead soldiers photo in ads for “Military Man Searching for Love.   Army Lt. Peter Burks parents have sued PoF and True.com for using the photo without permission.

“The implication is that, if you click here, this is one of our members. This is somebody you’ll meet — and people like him — when this fallen hero has been dead three or four years,” said their attorney.

After reading the case, it looks like some affiliate actually stole the photo, put an advertisement on PoF for True.com. In fact, this is what they told the media – and yet, their name has been smeared because of this stupid [...]

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2012-03-29

Self-Serve Mobile Ads Available

ADOTAS – Mobile signup ad platform Pontiflex launched a self-service feature called AdLeads today. The new service, said Pontiflex CEO and co-founder Zephrin Lasker, is “the next step after Google AdWords — a very analogous situation with us.” According to a release from the company, AdLeads allows businesses to create geotargeted signup campaigns for iPhone, iPad and Android devices, and according to Lasker, “It takes anywhere from five to 20 minutes to build a campaign.” And because these are signup ads — while using an app, the user sees a notice on his or her mobile screen with an offer to which he or she can either opt into or decline — the advertiser pays when users actually [...]

 
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2012-03-29

Build Your Own Offer and Cross-Sell

I’m  a huge fan of diversifying business ventures and cross-selling to increase the bottom line. Why should you cross-sell to your consumers?

Make more money by selling additional products and services to consumers who are already interested in what you’re offering Protecting yourself against regulation of verticals; if one industry becomes obsolete you’ve built other quality businesses that continue to generate revenue.

This article is about the first point – making more money. The more complementary offers, products and services you can offer to your particular demographic, naturally the more money you will make. You’ve already made your [...]

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