Marketing Madness

DirectTrack Still Down, Says it Was Scheduled Maintenance

Almost 48 hours since the original crash, Performance Marketing Insider has learned that there are still networks facing significant or complete network outage. As reported yesterday in Dozens of Networks Shut Down: DirectTrack Suffers Massive Failure, DirectTrack reported a massive SANS storage failure. However, several insiders have pointed that this type of failure is highly uncommon, especially when almost all major modern systems have multiple points of redundancy and backup plans in-case this happens.

What makes this story even more strange is that DirectTrack itself, while issuing a statement that there was a failure, also claims something completely different on its website. According to its website, and a Google search confirming it, DirectTrack is claiming that this was a “Schedule Maintenance.” This raises a lot more questions than answers.

Performance Marketing Insider has also learned that one of DirectTrack’s largest CPA Networks has already made plans to move from DirectTrack to another platform. They have asked that we don’t reveal who they are, in order to allow them to download data and make the transfer seamlessly.

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Pace Lattin

Pace Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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  1. No doubt DT has dropped the ball in several respects. This downtime is inexcusable. It’s exposed an (all-too-common) lack of disaster preparation. However, dollars to donuts, I’d bet that the “Scheduled Maintenance” in the title tag is leftover from the template they used to make the page, and not intentionally added.

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