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How I Make Millions on Pay Per Call
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How I Make Millions on Pay Per Call

by Jennine Rexon2012-01-26

Two years ago I started marketing pay per call offers.  I thought the channel had the potential to solve lead quality issues so many of our advertisers were complaining about.  A perfect fit for complex sale campaigns that require a human touch and customer service, I purchased a license to Ring Revenue technology so I could bring this solution to my clients under the brand RexConnects.com.

Unfortunately, the concept was so new that advertisers and affiliates had an issue grasping the concept.  Pricing offers and knowing how to market them effectively was a challenge.  This year however, the opportunity is starting to explode.  I attribute this success to improved technology and integration, increased marketplace education and benchmark success stories.

Ring revenue has done an excellent job taking feedback from clients and building new functions to support user transactions.  As such they’ve expanded their reach in the marketplace and now dominate the space as the pay per call technology provider for affiliates.  In addition to tracking and recording calls, they now offer extensive tracking capabilities and marketing tools.  To be successful at promoting and marketing a pay per call campaign, it is essential to understand the assets can help both advertisers and affiliates optimize for success.

There are many ways to promote pay per call offers and to go into detail here would be impossible.  If you are interested in learning more, I recommend Justin Elenburg’s Mobile Money Bandit (mobilemoneybandit.com) course.  It is by far the most comprehensive training currently on the market. He covers most of the channels listed below.

Mobile Search & Display

Web Based Media including Video

Call Center Transfers

Offline Marketing (e.g. Print, Radio, TV)

Other (SMS, Email, Online Directories, Forums, etc.)

As more businesses engage in this growing channel we (advertiser, agency and affiliate partners) we are learning what works and what doesn’t.  The early leaders in the space are doing best with insurance, entertainment, legal and home service campaigns.  They lend themselves well to initial conversations with potential clients that ask questions about their product or service.  The all essential sale is of high value to the buyer.  My most successful campaigns to date have connection durations between 60 second and 3 minutes before the call is payable.  This gives appropriate time to question the caller and begin a relationship before launching into the sales pitch.

Over the next few years I predict that pay per call will grow as a performance marketing channel.  It lends itself well to reaching consumers via a mixed media strategy.  As such, the potential reach is huge, can be targeted, and lends itself well to taking advantage of upward trending media such as mobile and video.  As the word gets out and more people get educated, advertisers and affiliates will realize what an opportunity pay per call is and be thrilled at the money it makes for all of us.

About The Author
Jennine Rexon
Jennine Rexon is the President of RexDirectNet is a top performing, full service internet marketing company with turnkey performance driven solutions that work. We take a partnership approach to developing and strengthening relationships to ensure profitable results.
24 Comments
  • HW
    2012-01-27 at 09:41

    What does this pay to affiliates and cost to the publisher?(ballpark if you can) On a CPA basis, how does this channel compare to others you have experience with?

    • 2012-01-27 at 12:07

      Affiliates get paid per qualified call. That rate depends on a number of factors including:

      – required call duration
      – qualifiers (e.g. must be a credit card holder, or homeowner, etc.)
      – regional restrictions (e.g. states or zips or dmas allowed)
      – call center hours (e.g. days and times available)
      – media type (e.g. mobile, tv, radio, web, etc.)

      Like most, if not all, affiliate networks it doesn’t cost anything to join and become a marketing partner. You just need to qualify, meet and adhere to network and campaign terms.

      Jennine

      • dalia
        2012-01-29 at 07:58

        Call Center transfers are not covered in Mobile Bandit. There is not a word about sms marketing too.

  • 2012-01-27 at 09:53

    Great article Jennine,

    I to have started a click 2 call network http://www.Click2CallNetwork.com. As we both know that the online lead business is getting harder to control quality and volume. I feel that the next wave traffic is going to come from mobile devices and that is why I started Click2CallNetwork.com. I, unlike most people, am using BlueSurf Marketing’s Technology adRinger which integrats into any platform without any set up fees which tend to scare most people getting into the space.

    I look forward to working with you in the future as we both continue to grow in our ventures.

    Eyal

    • 2012-01-27 at 12:02

      Eyal,

      Thanks for the comment. Let’s plan to chat next week. I’ve already reached out to Phil to arrange a date and time.

      It should be simple to collaborate given our strong working relationship over the years.

      I look forward to continuing our growth together.

      Jennine

    • Jewels2010
      2012-08-11 at 17:39

      Justin course blows !!!!

  • 2012-01-27 at 10:09

    I work primarily in the Forex niche – How can pay per call affect my business model? Can we use a company like this to process our orders for a fee? Or is this lead gen only?

    I’m very curious if we should go this route…

  • 2012-01-27 at 12:05

    dont think this bandit is so great, personally I find
    paypercall goldmine much better, wander if this guy did not borrowed idea form creator of goldmine

    • 2012-01-27 at 12:10

      Regardless of where or how you learn pay per call marketing, it should be from a reliable source. It is easy to lose a lot of money quickly, if a strong marketing foundation is not set. I’m not familiar with paypercall goldmine, but if you’ve found it helpful – I’m cool with it. The more educated pay per call publishers available, the faster this channel will grow!

    • 2012-01-27 at 14:53

      I have no idea wtf you are talking about, what Bandit?

  • 2012-01-30 at 06:23

    Probably I will agree with your predictions about the fact that pay per call will become the leader in this sphere and will grow as a performance marketing channel

  • 2012-01-30 at 10:33

    My biggest concern is the necessary ramp up time to launch a campaign (offline, print) is not taken in to consideration by the network. By the time yo get a campaign lined up, either the network deactivates your participation or the advertiser terminates. Meanwhile, you have print going to press that will be worthless.

    • 2012-02-01 at 18:52

      I agree Nick. Offline methods are difficult to manage with current PPCall programs. As new advertisers explore this method of promotion they are unsure about metrics and effectiveness. That is why the go down so often. They are trying to figure out what works.

      I’d suggest you start with “quick on and off” methods to drive calls first to assess the stability of an offer before you go for print, radio and TV. These include mobile search, mobile display, banner display, social media, videos and call center transfers.

  • 2012-01-30 at 10:34

    My biggest concern is the necessary ramp up time to launch a campaign (offline, print) is not taken in to consideration by the network. By the time you get a campaign lined up, either the network deactivates your participation or the advertiser terminates. Meanwhile, you have print going to press that will be worthless.

    • 2012-01-31 at 13:20

      This e-mail received from Commission Junction Pay-Per-Call just today demonstrates my point:

      “Thank you for your support of the Allstate PPCall program. As you may recall, in 2011 we were forced to pause the PPCall channel due to some analytics concerns internally. Though we went back live in August we still have concerns regarding conversions driven by this channel. As a result, we have been forced to pause this program immediately. Budget constraints and a shift in corporate strategy is causing us to make this swift action and we apologize greatly.”

      Meanwhile, publishers have print, radio, TV and other offline campaigns live or about to go live…. Kiss that budget goodbye!

  • 2012-01-30 at 22:45

    I really don’t know what is the main point here, but as I have read this post we can gain extra income by just calling. well maybe its a good news for some, and I think I should browse more for me to know exactly the main point here.

  • 2012-08-28 at 06:45

    Well, I am so excited that I have found this your post because I have been searching for some information about it almost three hours. You helped me a lot indeed and reading this your article I have found many new and useful information about this subject.

  • 2012-10-18 at 06:45

    Reply to this Really i am impressed from this post. The person who created this post is a genius and knows how to keep the readers connected. Thank you for sharing this with us. I found it informative and interesting.

  • 2012-11-23 at 02:00

    Lot’s of money can be paid in this market. If you have the right tools you can go a long way in the business world. Another think to consider is click 2 call. Software that allows you to call clients from a click of a button.

  • JIN
    2013-03-19 at 19:43

    Quote “the opportunity is starting to explode” Not anymore with Google Adwords Enhanced Campaigns coming this June.. Pay Per Call advertisement has been destroyed ?

  • 2013-04-29 at 16:57

    Pay Per Call will become more valuable as long as there are companies that rely on direct contact, such as the phone, to initiate the sales process.

    As this advertising method becomes more prevalent, standards will emerge, big players will assume more control, and affiliates and arbitrators will be squeezed until only the most efficient and creative survive. That is just the natural evolution of these things, but for now, there is plenty of room to dip a toe in and see if you can capitalize on it.

  • 2013-10-09 at 02:37

    I Really inspirational Darren. I’m recently getting into affiliate marketing; I hope the conversion rate would be good.
    thank you…

  • 2014-01-22 at 15:33

    Great article Jennine!

    Just wanted to add one note that hasn’t been mentioned. Pay per call tracking has come a long way in the last year. The use of dynamic phone numbers makes it pretty easy to track campaigns much as you would a normal digital marketing campaign.

    To Jin’s point, Adwords definitely did not destroy pay per call with enhanced campaigns. If you have a half way decent landing page you should be fine.

    The biggest challenge is just finding direct and exclusive programs to promote, luckily we have a bunch!

What's your opinion?