For many, many years it was considered a complete “no-no” to bid on other brand’s trademarks. In fact, worried about possible lawsuits, many performance-marketing campaigns specifically worded in their terms, that trademark bidding on competitor’s brands was not allowed whatsoever. Despite this, many affiliates sometimes engaged in this activity, finding that trademark PPC bidding was highly cost effective and produced great results. Then in March of 2011, a Federal Appeals court in Californa ruled that trademark bidding was indeed allowed – giving a new opportunity for affiliates to find new traffic sources. Soon after, both Google and Bing opened up to Trademark [...]
Would like to give a welcome to Wheaten & Wheaten, one of our new sponsors. I have decided to start introducing our sponsors as they come in, and some of the old ones, in order to show appreciation to those who have helped build this site. Without our sponsors, we couldn’t have the LARGEST and most popular publication in Performance Marketing.
Why Wheaten? Simply put, Wheaten & Wheaten is a full service digital ad agency whose clients include Microsoft, Disney and other top advertisers. Since 2004 Wheaten has been dedicated to expanding multi-channel opportunities for its advertisers and media partners. This means working with Wheaten gives you a variety of [...]
I’ve always said that companies are hiring way too many people to manage online advertising and that frankly, that media buyer are just lazy and many are a complete waste of money. Agreeing with me, the CEO of Procter & Gamble, the mega-brand company that owns, among other thigns, Old Sice, has decided to lay off 1,600 people in their marketing department. The reason? That they are a complete waste of money since much of their Facebook success has been based on free advertising.
In the digital space, with things like Facebook and Google and others, we find that the return on investment of the advertising, when properly designed, when the big idea is there, can be much [...]
The Payday Loan market has received a lot of negative press lately, with FTC lawsuits up the wazoo and articles written about all the scams out there. Despite this, there are a few companies out there making a killing in suprime and payday loans, and doing it right. Chris Kay saw an opportunity to enter the market, take it over and make a real name for himself with Blue Global Media. They become the dominate force in this area of the performance marketing industry and are moving forwarding with branching out. We had the opportunity to sit down with him, pose a few questions and learn what Blue Global Media is doing, what markets they are going to conquer and how he’s making [...]