Marketing MadnessSpecials

E-Mail & Zip Submit Offers Linked to Majority of Facebook Scams

According to Internet Security Firm CommTouch, the majority of Facebook Scams in 2011 used illegal and deceptive methods to promote affiliate marketing offers – most of them email or zip-submit offers.

CommTouch claims that over 75% of all of the scams on Facebook were linked to several affiliate CPA networks and their affiliates promoting offers. Virus-like programs that spammed Facebook friends often promoted these offers. When people were tricked into clicking on those links there were often then enticed to promote the offers themselves, again without their knowledge. While the report itself did not identify that these were email/zip submit offers, anyone in the know knows that these “surveys” that give away free gift cards and free ipods, are attached to those offers — where affiliates are paid a fee between $1.50-2.00 for every consumer that enters their email address or zip code. The hope is that those consumers will then convert and actually buy offers, fill out surveys on the back-end.

CommTouch labeled the affiliates as “scammers” and “cybercriminals” leaving no room questioning that these techniques are seen as not just unethical, but criminal and illegal.

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Pace Lattin

Pace Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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  1. Well to be honest we experience a lot of scams regarding to our face-book account, I am sure that many readers will understand it, and will avoid this kind of activity.

  2. It is very much normal for social media like Facebook to be filled with scams that you cant just ignore. Some offers really juicy stuff that are just too good to be true. So my advice just be careful.

  3. That’s Right Kate I agree with that because I’ve encounter like this before they hack my account and they post some thing really make you bad! they post porn video and is not once and not 2 is 8 to 10 post..

  4. The question in mind is why even the Facebook itself allows such “scam” offers to be promoted legally through FB Ads network.

  5. Are you using illegal methods like tricking people into thinking they are getting a real product, using facebook to promote this then?

    1. just a on this person’s link my system caught a pdf exploitation virus called PDFJSC.YN. i’d recommend removing his link admins.

  6. You have to question the company that is providing this research, they are clearly in business to sell some kind of protection software on some level and are taking a hard stance against people who are tricking others into completing CPA offers, however, in real terms is someone who breaks the terms of service of facebook really a cybercriminal? I think not, talk about going ott to make a point!

  7. That’s Right J I’ve encounter like that before when I was looking some link to other commenter when I go in their site my Norton detect some trojan viruses.. And I hate it..

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