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Clickbooth FTC Raid…Not

Last week there were rumors that Clickbooth, a major affiliate CPA network had been raided by the FTC.  This included anonymous posting on several message boards by someone claiming that he had knowledge of a raid. However, despite the rumors we can confirm today that these were nothing more than rumors –we have called the FTC and they have confirmed additionally that there was no raid on Clickbooth.

According to an insider within Clickbooth, this was a rumor by a competitor who had been kicked off their network for compliance violations.

In fact, Clickbooth points out that they were ahead of the game in compliance, and as early as 2008 were trying to inform the industry about their compliance efforts and the standard that should be followed. They point out that they were one of the first companies to provide compliance education to their affiliates and still provide up to date information about what is not only legal, but ethical.

 Our director of Compliance, Ziare Brown spent the last 3 months interviewing hundreds of publishers, consumers, and advertisers in order to first understand things from an affiliate marketing perspective. Then, he used that information to audit the opinions of various legal counsel which led to more research consulting case attorneys and regulatory bodies. We wanted to do this because we understand most affiliate marketers don’t have the time and energy to do this type of research on their own.

Our advertisers are very supportive as well. They’ve seen an increase in order volume and in customer satisfaction. Also, as a result, backend conversions have been much higher because of a better informed consumer. We are estimating that, in time, this will increase user value to an advertiser, thus allowing them to pay a higher CPA to affiliates, so in the end everyone wins.

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Pace Lattin

Pace Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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  1. As a former employee, I cannot believe people would make such outrageous claims against a company that works so hard to do things legally and ethically.

    1. Right. You don’t work for CB and never have. Its a hellish place to work. They treat their under paid employees like crap.

  2. I’ve never encounter to see like this before and this is my first time to hear this they raid CPA network so what are the problem why they raid that company?

  3. People always try to bring down those on top. Seriously… “raid”? Come on now people. Not only does that not happen, except for on law and order, but everyone knows Clickbooth works with the top reputable affiliates and advertisers.

  4. I was unhappy to hear this was just a rumor. This rumor wasn’t surprising to me.

    Clickbooth is industry known for masking their shady dealings with partners in the guise of “compliance pioneering.” They are often negligent of weak communication with their pubs (intentional often from those whom this affiliate has consulted) and in turn withhold commission and reaping the benefits on 2 levels: 1. making themselves look good to advertisers for their “watch dog” like policies as well as profiting from unpaid commissions. Remember, you must PROVE your are not committing fraud when working with Clickbooth as an affiliate (read their terms). The burden of proof is on you – Good luck.


    how come their compliance doesn’t take care of this? their are fake news stories for skin care scams, acai berry scams and work at home scams all running through clickbooth using an international affiliate as a buffer. what a total scam these guys run.

    I am sure the FTC will be knocking soon.

  6. takes a bit longer but these things do happen, the swaami predicts even more FTC trouble for MR Lemp in the near future.

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