According to a new survey by Nielsen, 44% of kids 6-12 would rather have an Ipad or Iphone. This is in sharp contrast from previous years when Playstations, Xb0x360’s and similar console games were always ranked up there. This is very, very interesting information for marketers because it means that the interests of children are changing. If you are marketing to children or their parents, this is important to note because it can enormously change the giveaways and other promoted products.
Tech writer Mike Elgan deemed the iPad “Children’s Toy of the Year.” “Parents are always looking for electronic babysitters to pacify their kids so they can do something else — drive, for example, or make dinner.”