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2011-11-30

Boost Adwords CTR by 150% with this Tweek

Take a look at the two ads below. Imagine your once-fast PC has become painfully slow. You keep getting warnings that say your virtual memory is low. So you go to Google and type in “increase virtual memory.” Which ad do you click on?

 

PPC Ad #1 PPC Ad #2

 

Notice that the ads have much in common. The only differences are in the title text and the first line of body copy. Yet one of these ads outperformed the other by a large margin. Which ad do you think generated more than twice as many clicks?

Made your decision?

The winning ad is ad number two. It was written by BoostCTR writer “wordisborn,” and it [...]

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2011-11-30

Bing’s Top Searches of 2011

Funny and interesting, bing has released the top searches of 2011 to the public. I’ve mentioned before how important it is to know about trends, because you’ll be able to create, develop and market products that match those trends. If you were smart enough to have bet $500k on that Kim Kardashian’s marriage would have lasted less than 3 months you might be a millionaire many times over. Similarly, imagine having developed Amy Winehouse tribute bobble-heads. Video: The Top 2011 Searches from Bing: A Year of Breakthroughs and Heartbreaks

 
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2011-11-30

Stupid Idea: Federal Sales Tax Supported by PMA

Congress has started legislation to start a possible federal sales tax, specifically aimed at online retailers. The Performance Marketing Association, has expressed support on this idea, pointing out that it is a better idea than having tons of State Nexus Taxes.

“There is a real sense of urgency for this legislation to become law. If Congress doesn’t act quickly, there are 60,000 small businesses that have had their incomes seriously constrained. Other states impatient for some sort of action, will pass affiliate nexus tax laws even though they are futile and ineffective, putting additional small businesses at risk. We need a Constitutional framework that provides [...]

 
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2011-11-30

Cyber Monday Spending Up One Third

Cyber Monday was up 29 percent for online retailers selling though Mercent Retail versus last year, according to the Mercent Retail eCommerce Index. Mercent is a technology company that helps retailers reach more consumers online.

The Index matches prior data and reports retail activity handled by Mercent’s online shopping and advertising channels, including comparison technology, third-party marketplaces, and affiliate programs. The index only polls retailers live on the Mercent Retail system during the reported time period, in this case the 24 hours of Cyber Monday.

“We predicted a strong Cyber Monday following industry record high weekend retail sales, and final [...]

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