Marketing Madness

Marketers Must Start Bing Optimization

Here’s the issue simply. Almost every SEO Company works completely on Google optimization. In fact, almost SEO companies seem to spend all their time obsessing over Google’s infamous algorithyms, how these affect the search engine results and what they can do to get better results. Without knowing what Google is doing, how to make the changes, they can’t advise their clients and make money.  If you are to believe the news, Google Panda is Causing Job Losses.

Depending on Google Optimization is a great strategy, but let’s be honest here, it’s one of diminishing value.  Since Google’s Famous Panda Update, a lot of the tricks and strategies that “grey-hat” marketers use are not working. Read my article on Google Panda and notice why content is king.

However, if you are late to the Google optimization game, there is something you need to pay attention to. It’s called Bing. Yes, Bing, Microsoft’s Search engine service is slowly growing as much as 3-4% each month and according to some numbers Google is loosing as much as 1-2% of their users each month. If you are focusing on Google, you are ignoring a great opportunity in Bing.

Bing isn’t that different than Google, and from what I’m told, uses algorithms similar to Google and some of them make a lot of common sense. One thing that is evidence in Bing is that similarly, Content Sites that have more than 300 words do better than sites with little or no text.

One huge difference in Bing is that backlinks take a significant less priority than Google.  This means that people who have sites that have been around a while, with more content, will always almost be favored more than those that just came around and are trying to use backlink strategy. If you want to think “Bing” you need to start now with creating high content sites that will be around a lot.

Show More

Pace Lattin

Pace Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Related Articles


  1. I knew Bing was relevant and worthy of attention, but I had no idea its usage was increasing that steadily. That’s great information to be aware of. Thanks for sharing.

  2. To be honest I don’t know that there are a lot of benefits using Bing all I know that this only a web browser. I really don’t know about this before, maybe I should try this one for me to know that good features it has. very nice Information.

  3. If Bing and Google would be equals in the years to come, then probably a lot of people will divert their attention to imporve their sites rank to Bing’s SERP. It’s just a matter of time before Bing could actually match Google.

  4. Interesting. If only a lot of users are using Bing, then i would definitely focus on that search engine rather than Google. Hopefully in the future, Bing will gain more users compared with Google. I like Google but since it’s Panda update, it disappointed me.

  5. From my experience, if you optimize your site for Google you will rank well in Bing. Google also takes into consideration of how long has your site been around and it will add you to its search engine appropriately. Google page rank is also good in this regard as it is depended entirely upon how many links are back to the page of your site.

    But Google is arrogant and like anything in our issues of dealing with such giant as Google .. that .. it must remember its successes are due to its readers and users. If they are making life hellish people will switch to Bing. But to tell you the truth — I hardly ever use Bing.

  6. Definitely,

    I totally agree Bing is a great opportunity for those damaged by Panda updates.
    Bing currently has 12% market share, so they have alot of users. In addition if Microsoft purchases Yahoo (16%), they can become have a bigger share on the pie and become a serious competition to Google. I think it is a wise choice to start looking over Bing SEO algorithms and optimize our sites to be more Bing friendly.

  7. My website is only a few months old and Google indexes all the pages but all my traffic comes from Bing with only half of the pages indexed. I have been focusing on Bing more because of that.

  8. I knew Bing was increasing its market share but I had no idea is increasing 3 -4% per month. I will optimizing more for Bing now with good, fresh content.


  9. Thanks for explaining the different criteria to impress Bing. Bing likes sites that are old and fat. I get a Bing hit once in awhile but nothing to write home about. Would like to become the kind of site that Bing likes.

  10. You post is a timely reminder that there’s more than one search engine in town. Here in the UK, Google is far more dominant in the search engine market than in the USA, so will will take a bit more time for Bing to catch up.

What's your opinion?

%d bloggers like this: