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2011-10-29

Affiliate In-Text Advertising Launches

Skimlinks has announced that it is launching Skimwords 2.0, which will provide affiliate links within in-text ads. This opportunity will convert certain keywords into affiliate links from their acquisition of AtmaLinks. It will match over 20 million product in real time to create these advertisements.

Currently the product will only support product comparison services, by analyzing page content and turning them into links when moused-over.  There is no word yet whether it will in the future provide other affiliate marketing opportunities including buying keywords from the site, although the company said that they were open to new possibilities as the service grew.

 
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2011-10-28

Marketing Like the Greatful Dead

Sometime ago, a great little book arrived for us in the mail. And it’s very much both of those things: It’s compact and it’s exceptional. It was a copy of David Meerman Scott and Brian Halligan’s Marketing Lessons from the Grateful Dead: What Every Business Can Learn From the Most Iconic Band In History. Sure to those who aren’t Deadheads, “Most Iconic Band in History” might sound slightly superlative, but for all of us, the lessons are invaluable.

Scott and Halligan’s joint effort is broken down into three sections–appropriately dubbed The Band, The Fans, and The Business–which are further broken down into lessons. The structure is neat. They anecdotally outline a common [...]

 
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2011-10-28

Myths of Yahoo Email Marketing

James Jrumbly of The Email Guide was curious about what exactly gets through from email marketers to Yahoo users.  So he decided to use Yahoo’s email visualization tool and learned quite a bit about the subject.

This is a pretty damn good tool, and one of the things he noted is that almost 100,000 emails a second are delivered through Yahoo’s email systems.

So, how much exactly gets through spam filters? Quite a bit it seems. Most importantly, despite what people say, the keyword “FREE” is not actually blocked by Yahoo email, and all the weird variations such as F.R.E.E. and FWEE are also blocked.

Why? Because IP address, sender and message content are much more [...]

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2011-10-27

Groupon has CPA to Thank!

Despite all the naysayers about Groupon and its business model, the facts remain the same: Groupon is an enormous success and helped to launch an entire industry. Whether it will be worth $5 billion or $20 billion based on market capitalization will be determined by investors, but its anticipated valuation is noteworthy for a three-year-old company. What’s most interesting is that Groupon built its empire with one major proven method: performance advertising.

In early 2010, from what I am told, the company knew that it was more than just a “small hit.” As Russian investment firm Digital Sky Technologies (DST) invested $135 million in Groupon in April 2010 and [...]

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