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What is an Affiliate?
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What is an Affiliate?

by Pace Lattin2011-09-08

An Affiliate is someone who is involved in Affiliate Marketing, through an Affiliate Program. Affiliate programs are extension of online merchant’s marketing and promotions, where they pay only on a Cost-Per Performance Basis.

This usually means that you are only paid when someone buys a product, such as the Amazon Associates program, or when someone signs up for a program. However, there are many other type of Affiliate Programs out there, including those that pay when someone fills out a form (Cost-Per-Lead) or those that pay when someone Downloads a product or game. (Cost-Per Download)

While there are many, many different types of Affiliate Programs, we highly recommend that you look at our CPA Affiliate Network Reviews and find a great company to work with.

About The Author
Pace Lattin
Pace Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
29 Comments
  • 2011-09-08 at 15:23

    How hard is it to actually market affiliate websites?

  • 2011-09-09 at 20:16

    What are some of the affiliate programs that exist for people outside of the United States?

    Are there any you would recommend more than others?

  • 2011-09-10 at 04:34

    Pace, thanks for letting me know that you have affiliate reviews. I’m looking for a program for my daughter. She has a fashion blog and a few months ago she got discouraged when a network turned her site down. I think it’s time for her to look at some more programs now that her Alexa is climbing.

  • 2011-09-11 at 10:33

    Great resource for finding affiliates to work for. I have been looking for some new affiliates to partner with.

  • 2011-10-04 at 08:17

    Thanks for the explanation. Heard the term many times, just not realize what it meant.

  • 2012-11-04 at 15:14

    Realize that you are never done in improving your marketing methods. In the world of affiliate marketing, there is ALWAYS something new coming along that can increase your click throughs, drive more visitors to your site or improve your analytics. Keep your eyes and ears open for these new ideas and see if they have value for you.

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