Marketing Madness

New Facebook “Want” Button = Money

Perhaps you are one of the many people bitching about the Facebook layout changes. Personally, I don’t care if Facebook changes into the ugliest site on the internet, just as long as it provides opportunities to marketers to make more money. Lo, the changes being made are actually going to make more money for everyone who wants to market.

Facebook plans to add a “Want” button, which will allow people to alert other people about products or services they intend to buy. The possibility for marketers is endless, because this will allow you to promote products to your crowd, and more importantly try to get other people to “want” products to their friends.

On top of that, the new buttons will allow more and more ability to target. This is a goldmine for affiliate marketers, because if a person wants a specific type of product, they are more likely to buy another product.

Additional buttons that will allow more targeted will be “read”,”listened or “watched” which will allow advertisers to gain immediate feedback on the success or failure of certain product pushes but more importantly create instant buzz.

What do I “want?” More opportunities for Affiliates on Facebook.

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Pace Lattin

Pace Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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16 Comments

  1. Hi Pace, I recently ran a Facebook ad at work and I noticed that the bid rates doubled since the last time the ad ran back in the spring. During the F8 conference I started to wonder if Facebook decided to up the rates before the latest changes so it wouldn’t be so obvious. Whenever they make massive changes like this, everyone logs into their account to see what’s going on, even if they do grumble about it. This might end up being one of their best traffic months all year.

  2. When do you think will this feature available to the public? This actually an advantage to the internet marketers out there. Surely, more users will register at Facebook and with this feature, it will give Facebook an advantage over it’s competitor, Google+.

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