Marketing Madness

MailChimp Blocks Affiliates

In late “breaking” news on this Friday night, it seems that MailChimp, a email service provider for newsletters has made changes that includes banning a great deal of marketers from using their service. According to insiders, this was done because MailChimp was facing significant problems with their deliverability caused by a few less-than-ethical marketers. Since it was late evening, no one picked up their phones to address our questions, but their website made it clear that they were banning a whole host of marketing programs, including all “Affiliate Marketers.”

I’m not sure exactly what they think “Affiliate Marketers” are specifically, because most of the email marketing industry is a type of “Affiliate” or “Performance Marketing” of sorts, where people are paid some type of bounty from an “Affiliate” relationship with an advertiser. Well, either way, even if you aren’t an affiliate marketer, pretty much every other type of product is now banned from MailChimp.

Here is their own new terms:

Also, there are some industries that send certain types of content that result in higher than normal bounce rates and abuse complaints, which in turn jeopardize the deliverability of our entire system. No offense intended, but because we must ensure the highest delivery rates possible for all our customers, we do not allow businesses that offer these types of services, products, or content:

  • Illegal goods or services
  • Escort and dating services
  • Pharmaceutical products
  • Work from home, Internet Lead-gen, Make money on online opportunities, etc.
  • Online trading, day trading tips, or stock market related content
  • Gambling services, products or gambling education
  • Multi-level marketing
  • Affiliate marketers
  • Credit repair, get-out-of-debt content
  • Mortgages and/or Loans
  • Nutritional Supplements, Herbal Supplements or Vitamin Supplements
  • Pornography or nudity in content
  • Adult novelty items or references in content
  • List brokers or List rental services
  • Marketing or sending commercial email without proper permission

If you are using MailChimp, I would recommend anyway either iContact or aWeber. They both have excellent rates and little deliverability problems.

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Pace Lattin

Pace Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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  1. Sorry, but I would avoid using a paid service period. It’s all about owning your content and when your newsletter or e-mail is is on a third party service you are not in-control. Its too easy to run your own lists, on your own server with a non-tainted IP address insuring near 100% deliver-ability for between $50-$100 a month with no per subscription or per subscriber fees. If you already have a dedicated server you can run your own lists for $150 one-time software cost only. My blog talks at great length about the advantages and ease of using your own autoresponder system over that of a third party platform.

  2. Nick J. West — sounds like a perfect instructional blog post. I’ve been paying services for years, but something tells me there is much more to it than just running some software. Don’t you have to take care of ISP complaints, bounce records, all of that?

  3. If you’re using a professional software like ARP, installed correctly to handle bounces, fails and any auto-replies, and you double opt-in all subscribers from the get-go you may have a few that ‘reply to unsubscribe’ rather than to click on the self-unsubscribe link but we mail to over 250,000 a week and have 2-10 manual unsubscribe requests at the most on a weekly basis. Using the above methods results in zero ISP complaints, I seriously can’t remember the last one that we received.

    1. What host are you using to handle your mailing needs?

      I’ve been thinking about moving to ARP but haven’t found a host that suits my needs and that I trust.

      1. James,
        I have been with Aweber and then with MailChimp after that mainly since I found the latter cheaper.
        For the past 4 months now I have been using Interspire software tried Hostgator first but had too many6 issues with them found compitenthosting after being recommended by a friend and even since then have been a happy camper. Have a VPS with them , now I own my list , its in my control exclusively and the guys at at this company have even gone out of the way to sort out issues for me when it did happen. Have near zero bounce rate and delivery is as reliable as what I got with Aweber if not slightly better.
        Hit me an email if you would like to order via my affiliate link 🙂 else you can google for them.


  4. Yeah, they’ve been giving me a hard time for the last few days. Already asked them what type of products someone could send to email subscribers using Mailchimp services since most internet marketers promote 3rd party products.

    Instead of wasting my time contacting them, sending emails to their compliance team or changing my campaigns in order to please them, I’ll rather switch to another email service provider.

    Thank you so much for post.

  5. Wow, that is really a drag. I’m always recommending Mailchimp because they have such a great freemium service.

    If you are starting out, it’s a good way to dip your toes into an email service provider without laying out the cash.

    I’ve heard a ton of great stuff about AWeber and I noticed today that the first month is only $1. Might be time to give them a try.

    Thanks for the post.


    p.s., your CommentLuv CSS seems broken

  6. Hi there, You’ve done an excellent job. I’ll definitely digg it and personally suggest to my friends. I’m confident they will be benefited from this web site.

  7. If all the services listed ◾Illegal goods or services
    ◾Escort and dating services
    ◾Pharmaceutical products
    ◾Work from home, Internet Lead-gen, Make money on online opportunities, etc.
    ◾Online trading, day trading tips, or stock market related content
    ◾Gambling services, products or gambling education
    ◾Multi-level marketing
    ◾Affiliate marketers
    ◾Credit repair, get-out-of-debt content
    ◾Mortgages and/or Loans
    ◾Nutritional Supplements, Herbal Supplements or Vitamin Supplements
    ◾Pornography or nudity in content
    ◾Adult novelty items or references in content
    ◾List brokers or List rental services
    ◾Marketing or sending commercial email without proper permission
    are banned then what will we be using their services for – sending emails to cousins?

    That’s terrible. Hope that has been settled now.

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