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2011-09-30

What is Performance Marketing?

Performance Marketing is a method of interactive advertising which pays on a “performance” basis. Sometimes the term Affiliate marketing is used interchangeably, but they are not actually synonymous.

Performance Marketing pays out only on a completed action. Often the action is based on a sale (Cost Per Sale) or a lead (Cost Per Lead), but can also be other revenue models including Cost Per Download.

Most people think of Performance Marketing as being affiliate marketing, but affiliate marketing is just a subset, although large part of, the Performance Marketing community. Affiliate Marketing is generally a cost-per-sale, revenue sharing model where affiliates receive a [...]

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2011-09-30

Adwords for Video to Launch

In what could be one of the best new platforms for performance marketrers, Google will start beta testing Google Adwords for Video next week. This will allow advertisers to place video campaigns on sites like YouTube and the Google Display Network using their auction-based platform.

This will be an added function to Google Adwords and use the same login, but instead of just text ads, will be full video ads that anyone can create and upload. Using the platform, advertisers can set budgets, monitor impressions, views, click sand of course, all the normal optimization and ROI features of Google Adwords.

One of the coolest features is the ability to upload videos to a [...]

 
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2011-09-30

LeadClick

As per these articles, LeadClick and EAdvertising has shut down.

LeadClick was the parent company of Affiliate Network, EAdvertising.

From their website “LeadClick Media ®, a CoreLogic company, is a leader in performance-based lead generation, specializing in connecting consumers with service providers in the financial services, automotive and real estate industries. With our proprietary real-time lead filtering, integration and delivery platform, our clients get qualified new sales leads quickly, at the volume and frequency that suits their business needs and budgets. Since 1998, we have been a category leader in cost-per-acquisition (CPA) based lead generation, [...]

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2011-09-30

Amazon’s Sneak Attack on Google (and You)

Ok so I’ll admit the title was a blatant act of sensationalism.  Sorry about that.  But when I read about Amazon’s entry into the tablet market, the Kindle Fire, I had sudden visions of the chess club champion sucker punching the quarterback of the football team.  Is Google the quarterback in that analogy?  Of course it is.

For months now Google and Facebook have fired shots across each others’ bow.  Countless industry experts and amateur enthusiasts have speculated on whether Google + will take down Facebook in the end.  All the talk really amounts to little though if Amazon succeeds in making their tablet name eponymous with the most frequent and essential [...]

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What is Performance Marketing?