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2011-07-30

Content Unlocking is a Growing Industry

As part of trying to expand our coverage of new parts of the industry, Performance Marketing Insider started a series of interviews with content unlocking companies. Please note, at first I questioned the entire Content Unlocking industry, but have begun to realize the benefits and that there are legit uses for the methods. This incentive based industry is one of the fastest growing segments, very similar to the social media currency, except that is generally not social based. The whole model is simple: sites want to provide something of value, but don’t want to provide it for free. Instead of asking a user to pay for it, they work with a content unlocking company to provide a [...]

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2011-07-28

Content Unlocking King: Fehzan Ali is Now Big Man on Campus

 Fehzan Ali is one of the new breed of young entrepreneurs who are making a killing in the industry.  He’s the owner of AdscendMedia, one of the top content unlocking companies in the world.  He’s part of an industry that is starting to grow very fast, but is extremely misunderstood by much of the industry. I actual first met him when I criticized the entire content unlocking industry on another publication, and he quickly came to the defense of him and his competitors. He’s an interesting guy, vocal about what he believes in, which mainly is that his company is the dominant and best player in that side of the industry. Whether that’s true, time will tell but until [...]

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2011-07-28

Is Your CPA Affiliate Network a Complete and Total Fraud?

It seems that everyone and anyone is making a CPA Network right now. As soon as you turn around, some affiliate has signed up to HasOffers, and has CPABizOffers,  AffCPAFarts, YehawCPA or some other stupid name that they figured out. While I commend anyone who wants to get into business for them, the very fact that anyone can spend $10 to make a CPA network and then steal offers from other CPA networks is kind of disturbing.

In fact, I was just reading about some network that shut down this year after spending all their money on throwing parties in Vegas full of hookers and drugs. The owners of the company owe about every other CEO in the industry money, but what they did [...]

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2011-07-28

Would You Like Fries With That? – Effective use of cross-sales

Marketers do it.  Every marketer I’ve known does it.  I’m referring to the never-ending sale.  You’ve got your sale and then you have your up-sale but you can’t forget your cross-sale, down-sale, and…well you get it.

It’s not that I’m knocking the idea of maximizing customer value as quickly as possible.  As long as everything is transparent between you and the consumers let the selling frenzy begin.  Bless you for being a good marketer and anticipating the consumer’s needs.

I’ve struggled with using cross-sales effectively though.  As a lead generator I have one very critical caution to keep in mind when adding [...]

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