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2011-06-28

Why are Gurus claiming that the CPA Industry Dead?

One of the common themes I’m hearing about all the “super-affiliates” of the community is that things aren’t what they used to be like. If you noticed, all those guys who used to be super affiliates are now focused on trying to sell you programs on how they made money. All those guys who used to show you checks of how much money they made on Google, Facebook, and so on are aren’t posting checks anymore. I’ve never paid much attention to those “experts” even when they supposedly were making money, and pay them a lot less attention now that most of them are on the rocks trying to sell you their crappy programs and systems. However, since some of them have come out bashing the affiliate [...]

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2011-06-28

More on the Auto Insurance Lead Crisis

Last week, we talked about a growing issue within the auto insurance lead-generation market. The crisis as we describe is the influx of fraudulent leads into the system, but not just a small number. These fraudulent leads are like a denial of service attack on those who sell leads to agents directly.

A group of initially well-intentioned middle men began sending along already passed over leads, tweaking them slightly and frequently trying to trick the filters of those aggregators who have agent bases. Like many attacks, this happens in real time, and the systems of the aggregators are for the most part dumb. They will look at anything sent their way, reject those that don’t [...]

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2011-06-28

Ugly is best for Landing Pages

Who knew ugly could covert so beautifully? Rebecca Black’s ‘Friday’ is a prime example. Butt Paste is another. And Craigslist is most definitely puke-worthy. So, what do a rising teen star, an ass ointment, and a classifieds website have in common? Hmmm…that’s a tough one. We’re talking about people, pages, and brands that convert like crazy. But, why on earth are consumers so attracted to this viral decay?

Last week, I read a great article explaining how ‘ugly’ landing pages often times convert better than ‘beautiful’ landing pages (meaning your typical designer’s design). Two very valid statements. However, marketers and designers continue to duke it out over the color of a [...]

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2011-06-28

Investors Leery When Affiliate Nexus Tax Bills Pending

Many online marketers are looking to take their businesses to the next level by seeking outside investments. However, pending legislation in many states – especially California – has venture capitalists, angel investors, institutional lenders and potential merger partners concerned about putting money into companies that might be legally constricted from reaching their potential and their limit the investors’ ability to recoup the investment.

According to a new study from the Pepperdine Private Capital Markets Project (PPCMP) this week, most business owners and lenders remain concerned about familiar difficulties – uncertainty, taxes and regulations.

When asked [...]

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