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Monthly Archives: May, 2011

Marketing Madness

Proven Landing Page Technique: Social Proof

For those who don’t know, besides owning several publications (including this one), I’ve owned several advertising networks, created one of the first affiliate networks...
Pesach Lattin -
Specials

FTC Continues Crackdown on Deceptive Internet Marketing Practices

According to a lawsuit filed May 16, 2011 by the Federal Trade Commission (“FTC”) in the U.S. District Court for the Western District of...
Pesach Lattin -
Marketing Madness

Affiliate Prophecy: Ways to End Mediocre Campaigns

Take a whiff. Do you smell it? Mediocrity. It stinks like shit and it’s a plague that has taken over the affiliate marketing industry....
Amy Capomaccio -
Leaders

Alex Zhardanovsky went from Epic to Doggie.

I’ve personally known Alex Zhardanovsky for a long time – for almost as long as I’ve been in the industry. During that time, I’ve...
Pesach Lattin -
Marketing Madness

Five Tips to PPC Success

Ever run around your house destroying everything in your path in a huge panic looking for your keys, phone, etc? As you frantically...
Alex Becker -
Marketing Madness

Five Revenue and Traffic Generating Products That All Affiliates Must Test

Too many affiliates are one-hit wonders, learning one system or one tool and going out and only using that tool. So many people are...
Pesach Lattin -
Marketing Madness

Four Stupidly Smart Ways to Increase Your Conversions

You’re not an asshole. You’re just trying so hard to be one. Please refrain from having a Christian Bale flip-out just yet. If...
Pesach Lattin -
Marketing Madness

Top Three CPA Networks in the World

3) Neverblue. Clearly one of the contenders always for the #1 spot is Neverblue. With their own great tracking system, access to programs and...
Pesach Lattin -
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Adtech

Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town

Netflix is slapping the streaming world around, reigning supreme like a binge-watching overlord and making corporate boardrooms and basement...
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CTV/OTT Streaming

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At...
Adtech

Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot

As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or...

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CTV/OTT Streaming

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars,...
Adtech

Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Welcome to the murky depths of programmatic advertising, where...

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