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2011-05-31

Proven Landing Page Technique: Social Proof

For those who don’t know, besides owning several publications (including this one), I’ve owned several advertising networks, created one of the first affiliate networks and was also a very, very successful affiliate. (I’m also considered the inventor of the pop-up, but I don’t talk about that usually anymore). I’ve learned a lot about how to get people to engage at different levels: from selling products through landing pages to selling advertisements  to potential CPA networks. During the last 15 years, one technique has worked all the time and it’s a technique that if you learn to master, will always help you improve conversion rates, make more money and become an expert marketer: [...]

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2011-05-24

FTC Continues Crackdown on Deceptive Internet Marketing Practices

According to a lawsuit filed May 16, 2011 by the Federal Trade Commission (“FTC”) in the U.S. District Court for the Western District of Washington, a renowned Canadian online marketing operation that obtained credit and banking information by offering purportedly “free” or “risk free” trials subsequently withdrew over $450 million in unauthorized charges from consumers’ accounts in five countries (United States, United Kingdom, Canada, Australia, and New Zealand).

As set forth in an FTC press release, a group of online businesses under the control of Internet marketing entrepreneur Jesse Willms promoted free trials or risk-free offers on several products, including acai berry [...]

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2011-05-24

Affiliate Prophecy: Ways to End Mediocre Campaigns

Take a whiff. Do you smell it? Mediocrity. It stinks like shit and it’s a plague that has taken over the affiliate marketing industry. So while you’re sitting there cramming elements onto your page, just know that you’re probably losing money. If you don’t keep up with trends and what consumers respond to, the affiliate marketing rapture is in your near future – that’s just how this industry works.

Faking It Doesn’t Feel As Good

Have you ever heard the phrase “Fake it ‘til you make it?” While this works for many people trying to make a quick dollar, you’ll often that taking the easy way out will backfire. I always wondered why people waste so much of their time [...]

 
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2011-05-19

Alex Zhardanovsky went from Epic to Doggie.

I’ve personally known Alex Zhardanovsky for a long time – for almost as long as I’ve been in the industry. During that time, I’ve learned several things about him. First, he’s one of the smartest business men that I’ve ever met: he knows how to get things done, he knows how to take the competition out when necessary but also knows how to build bridges. Secondly, he always has really hot women around him. I’m not sure what it is, but wherever he goes there are models hanging on him like flies on flypaper. After his success in building EPIC into one of the biggest online advertising media powerhouses, he moved onto creating Petflow.com an online pet-food shipping superstore. In about a [...]

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