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2011-02-26

Google Farming Update: Quest for Quality

During this week, Google announced a significant algorithm-update which aims to increase quality in Google’s search results. Domains containing low-quality content are supposed to be found less often, high-quality pages are to achieve better rankings. At the moment this update is active in the US-Index, more countries are about to follow.

Quickly named an “Anti-Demand-Media”-Update, I couldn’t find any real data proving this claim. I’d like to change this with this posting: Based on a dataset of one million keywords, which were checked before the update and yesterday I can determine the biggest loser of this algorithm-change. The SISTRIX VisibilityIndex is an index [...]

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2011-02-18

The Four Pillars of Building Trust to Increase Conversions

Human beings are social creatures that seek out companionship and relationships. Our map of reality can be viewed as a series of concentric circles which include the most trusted relationships and those who are in our hearts at the very center.

We crave trust. Without it, we would be consigned to a world where we must examine everyone’s actions with suspicion and assume that they are working only for their purposes and not ours. Because of the sheer number of social interactions that we have with complete strangers, we must at least extend some trust.  Otherwise many acts, both small and momentous, simply could not happen at all.

Even with total strangers in the “real [...]

 
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2011-02-17

Three Types of Offers that Always Work

Despite the growing popularity of Internet TV, both DishNetwork and DirectTV are a growing business.  A lot of it has to do with the huge population of sports fans that know that they can get the best quality games via these methods, but a lot more probably has to do with the aggressive affiliate programs that the resellers use. If there is one program that year after year is a constant, it is the affiliate programs for DishNetwork and DirectTV. This search will show you DishNetwork Affiliate Programs at OfferVault. I’ve also heard a rumor that HybridAds has a private email submit for DishNetwork that is killing it.

With the Price of Gold Going up, Gold Kits and Gold [...]

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2011-02-15

Try a Little Tenderness With Your Affiliates

ADOTAS – The relationship between an affiliate and an affiliate manager can be very rewarding over the lifetime of an affiliate program. However, there are times when as an affiliate manager you may experience the wrath of an angry affiliate.

Affiliates can feel hurt about a company’s decision to lower a commission, or eliminate a popular method of promotion. What’s more, a simple misunderstanding via email can turn into personal attacks on you, the affiliate manager, in forums or through unsavory email messages to your boss.

Below are just a few scenarios that you might face, and suggestions for addressing them. These are not absolute cures; however, consider [...]

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