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2011-01-31

Higher Landing Page Conversions: Paradox of Choice

Last week we talked about a simple problem with many landing pages: too many choices. It’s simple: despite what people think, that more choices are better, it generally proves to be completely incorrect.  Noted Psychologist Barry Schwartz wrote this in his book “The Paradox of Choice.” According to most economic situations, the Paradox of Choice basically says that at a certain point that too many choices is counterproductive. In direct response however, I believe that we need to take this to a totally different level and completely remove any choices in landing pages.

In Performance Based Marketing the idea is to drive a customer to a product and get them to buy that product [...]

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2011-01-31

Four common issues with landing pages

Four common issues with landing pages

According to my analysis, one of these four issues (if not all) were the most common causes of poor conversion rates. As you go through the list of issues below, try to relate them to your landing page (or homepage). Here are the four most common issues that affect conversion rate and sales:

Too-much text (without any apparent order and layout) Headline that doesn’t tell what your product or service does (or, in other words, tangential headline) Lack of a single prominent call-to-action (either there is none or there are too many) Lack of social proof or ROI proof (who uses the service and what are the benefits)

Let’s analyze the issues [...]

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2011-01-26

LinkTrust CEO Bret Grow Waters Affiliate Seeds

About a year ago someone told me about LinkTrust and told me to take a look at it. At the time I was really entrenched with DirectTrack and had no idea there was anything out there. However, George Avery, the CEO of GetAds told me that I must try LinkTrust. I have to admit, I was pretty damn surprised with what I saw: it wasn’t just a different system than DirectTrack, but it was on a different level entirely. I decided that it was about time to sit down with Bret Grow the CEO of LinkTrust and find exactly what made him decide to create an affiliate marketing software and more importantly, what type of car he drives.

What made you want to create your own affiliate [...]

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2011-01-25

Brian McLevis of Envyus Media is Seeing Green

About a year ago I shaved my head. Since then everyone in the industry has decided that it was a really cool thing to do. However, Brian McLevis, the CEO of Envyus Media has been touting a bald head for a while, since he had that accident with the Gamma Ray Device. Not only did it make him bald, stronger than Rosie O’Donnell going after a piece of German Chocolate cake, but also turned him into an affiliate monster. Since then he’s opened his own Affiliate Network, EnvyusMedia which has been slowly building a name for itself.  We interviewed him this week and found him to be blunt, honest and to the point.

Q: You like to emphasize that Envyus has a very complex [...]

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