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Monthly Archives: January, 2011

Marketing Madness

Higher Landing Page Conversions: Paradox of Choice

Last week we talked about a simple problem with many landing pages: too many choices. It’s simple: despite what people think, that more choices...
Pesach Lattin -
Marketing Madness

Four common issues with landing pages

Four common issues with landing pages According to my analysis, one of these four issues (if not all) were the most common causes of poor...
Paras Chopra -
Leaders

LinkTrust CEO Bret Grow Waters Affiliate Seeds

About a year ago someone told me about LinkTrust and told me to take a look at it. At the time I was really...
Pesach Lattin -
Leaders

Brian McLevis of Envyus Media is Seeing Green

About a year ago I shaved my head. Since then everyone in the industry has decided that it was a really cool thing to...
Pesach Lattin -
Marketing Madness

Scrolling and Attention

Summary: Web users spend 80% of their time looking at information above the page fold. Although users do scroll, they allocate only 20% of...
Alex Becker -
Marketing Madness

5 Landing Page Mistakes that Crush Conversion Rates

Sponsored by the Great Affiliate Team at AffiliateWise. Sign up Today! A landing page is a place you send traffic when you really want some...
Alex Becker -
Leaders

CEOs of AdFoundry, BluePhoenix, RevenueStreet take on Porn, Jaguars, Virgin Airlines and provide insight.

One of the most popular features we’ve done is asking CEO’s of different companies their opinions of different things. In asking them separately and...
Pesach Lattin -
Marketing Madness

Discover The Secrets of Email Secret Sales

When we’re not “in the know,” it’s human nature to exercise our curiosity and seek out the truth. When we’re kept in the...
Pesach Lattin -
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Adtech

Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town

Netflix is slapping the streaming world around, reigning supreme like a binge-watching overlord and making corporate boardrooms and basement...
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CTV/OTT Streaming

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At...
Adtech

Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot

As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or...

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CTV/OTT Streaming

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars,...
Adtech

Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Welcome to the murky depths of programmatic advertising, where...

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