Getting people to take actions from your content requires a deep connection with your audience.
We all know the need to implement the right tactics to capture the emotion that leads to those desirable actions. Provide valuable content, use ethical SEO (search engine optimization) tactics, give away free eBooks, free webinars, whitepapers, special reports, you name it.
But if you really want to elevate your conversion rate, you need to understand the art and science of content marketing.
You need to figure out what motivates your audience to click here and sign up there.
Why people give their emails away to complete strangers, follow every [...]
Welcome to 2011! Well, not yet, but we’re just about there. With the New Year being just around the corner, it’s about time we lay out our predictions for next year’s major marketing trends.
Here’s what I think will both happen and be important for businesses owners and brand marketers.Offline Mobile Marketing will Grow Social Media will Mature Increased Importance of SEO More Small Businesses will Invest Online Metrics and Measurements will Increase Tracking will Become More Difficult Publishers will Increase Focus Online, and Struggle Brands will Minimize Social Platforms and Invest in Websites E-commerce will Become More Intelligent Offline and Online Advertising [...]
The end of a decade is upon us and as we ring in and welcome the new year, we do so by building upon what we have accomplished and hopes of achieving our new goals we have set forth. Social media has broken down the communication barriers and helped to pave the way for small businesses to emerge and thrive. While we continue to see growth amongst users within social media, we cannot overlook the power of search engine optimization and getting found.
Getting found online for small businesses is essential to remain competitive in today’s marketplace. The way consumers search has changed, the way they receive and consume the information has changed through sharing on [...]
SitePronews.com- Every owner of a website on planet Earth knows that getting a constant flow of targeted traffic is the key to making money online. The world wide web attracts such a massive number of buyers that regardless of what you sell, you will make some really good money when you have lots of traffic.
Internet marketers are constantly coming up with newer ways to expand their reach across the Internet because no website can survive without enough targeted traffic. In their quest to obtain more of the elusive traffic, the website marketers have come up with some rather creative ways to bring in greater amounts of traffic in a short period of time and with little [...]