The following interviews were conducted as a run up to the Offervault Performance Marketing Leadership Summit. They were hosted by Jim Lillig, The Director of Business Development of Offervault.com. The Leadership Summit brought together the top leaders in the Performance marketing Industry to discuss the issues that are vital for the industry to survive in the competitive online marketing arena. Each interviewee was asked the same question, “What do you see as the single biggest obstacle to growth in Cost per Action Marketing over the next 6 to 12 months?” Their answers are not what you would expect.
Todd Crawford Interview Todd Crawford, co-founder of Impact [...]