When an affiliate marketer gets accepted into a few networks, the first task they have is selecting an offer and deciding how to promote the offer. Today we will discuss several approaches that you can follow to shape your philosophy in selecting niches and offers that are best for you to promote. Of course any of these approaches along with many others are feasible and all affiliates must decide what is right for them. One of the beauties of affiliate marketing is that there are so many different ways to approach it and everyone can find an approach that works best for their own experience, work style and personality. The 3 approaches that we will examine in this post [...]
Rebecca Madigan is executive director of the Performance Marketing Association. Since leading the formation of the PMA 2008, Rebecca has built the PMA to be the only trade association representing performance and affiliate marketing. The PMA has committed to connect, inform and advocate on behalf of this growing industry, most recently spearheading the fight against the ‘affiliate nexus tax’, legislation being proposed in several states, and which is detrimental to affiliate marketers. Rebecca was formerly director of product management at Commission Junction, Impact Radius, and at Lurn, Inc., where, with Anik Singal, they founded the PMA in April 2008. She has collected [...]
The Performance Marketing Association is a not-for-profit trade association founded in 2008 by the leaders of the performance marketing industry, to connect, inform and advocate on behalf of this rapidly growing field.
The Performance Marketing Association (PMA) strives to raise the profile of performance marketing by demonstrating the value of this multi-billion marketing channel, which comprises more than 200,000 businesses and individuals. Continued growth of the performance marketing space is expected as advertisers, facing small budgets and big expectations, increasingly look to performance-based marketing initiatives to expand their business.
The PMA is [...]