Tumblr, which is owned by the struggling Yahoo, has just confirmed that they have had to turn to the Facebook ad network in order to fill their inventory of ads.
Yahoo bought Tumblr for $1.1 billion about three years ago, and while the site itself has grown significantly, the demand for its ads has lagged behind.
Marissa Mayer, the CEO of Yahoo, confirmed that since the end of Q2 2016 Yahoo has been selling Tumblr ads using the Facebook Audience Network.
In the call, Mayer said, “Our supply [on Tumblr], because it’s growing so quickly, is outpacing demand and is causing this monetization shortfall.”
The move really makes sense because Facebook has [...]
Most A-List celebrities are racking in millions of dollars per year for their TV shows, movies, music or other events, so they aren’t struggling for cash in most cases. Most of them, however, have turned to social media for an added income stream to add to their already bulging bank accounts, and it has become extremely profitable.
Celebrities gain millions of followers just by being famous, which gives them a distinct advantage. When they post about particular brand or product, most people understand that they are getting paid for the post (plus they have to identify the post as being an ad). So, how much is a single social media post that runs across a celebrity’s social [...]
Influence Central is a company that helps drive results for brands looking to take advantage of social and other digital marketing strategies. They have recently conducted an extensive survey looking at just how effective social media marketing is compared to a variety of other options.
The results show that social media is providing marketers with exceptional opportunities for influencing their customers, even though many marketers are failing to use this up to its full potential.
One key point in the survey found that 81% of consumers report that they ‘frequently’ buy items that they saw shared by people on social media. Social media sharing, it seems, is the new [...]