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2016-08-29

CFPB Research Analyst Expected to Participate in FTC Workshop on Consumer Disclosures

As previously discussed here, on September 15, 2016, the Federal Trade Commission will host a public workshop to examine and evaluate disclosures that marketers make to consumers about advertising claims and privacy practices, including data dissemination and tracking technologies. The workshop will delve into the effectiveness of disclosures to ensure consumers notice them, comprehend them, are not misled by them and can utilize them in their decision-making.

Discussion topics will take into account factors that influence a disclosure’s efficacy, including those that are made in conjunction with financial products. Principles tested and discussed by regulators (FTC and CFPB) [...]

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2016-08-29

DAMN: The AdBlocking Wars Continue

In what appears to be a constant back and forth between publishers and ad blocking companies, AdBlock Plus has made the next move.  Just a few days ago Facebook announced that they are taking steps to prevent ad blockers from blocking ads on their desktop version of the site.  The move made ads get published in a way that is more similar to normal content, which would not get flagged by the ad blockers.

AdBlock Plus, however, just announced that they have made some changes to get around Facebook’s updates.  In their notification to users, they said, “We promised that the open source community would have a solution very soon, and, frankly, they’ve beaten even our own [...]

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2016-08-29

Google to Punish Mobile Sites with Intrusive Ads

If you run advertisements on your site, you better look into how they are displayed on mobile devices right away.  According to reports, it appears that Google will begin punishing mobile sites that use pop-up ads that take up the user’s screens.  These ads, known as interstitials, are particularly disruptive to the user’s experience, but they are also quite effective for marketers.

The report comes from the Google Webmasters blog, where the product manager, Doantam Phan wrote, “pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible.  This can be problematic on mobile devices where screens are often [...]

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